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Former Dentsu International COO Haresh Nayak launches Connect Network
No longer possible for brands to take a backseat on wider conversations around social justice and sustainability: Benjamin Soubies of Talkwalker
In Digital
In-depth: Social commerce might be the next big thing, but what ROI can brands expect from it?
Skore’s ‘Get Naughtier’ campaign highlights its diverse product portfolio
Crypto players unlikely to go slow on advertising despite government's concerns
Radio ad rates likely to touch pre-covid level by fiscal end, says Mirchi’s Nandan Srinath
In Radio
Fastrack ups ad spends by 35% for Q3; repositions from ‘Moves On’ to ‘You Do You’
Magic Moments’ latest campaign #RantItWithMagicMoments shows how it can add a dash of positivity to any moment
How Telegram aims to become a one-stop marketing solution for brands
In Digital
A beacon of hope in the horizon
This festive season, Welspun Flooring encourages all to revamp their home with its ‘Floor Makeover in a Day’ campaign
Art-E Mediatech bags creative and digital mandate for Indica
Zee5 unveils its festive content line-up
The Q will premiere MX Player’s Bobby Deol-starrer series Aashram
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
#Arm Worldwide strengthens senior leadership
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
Future Generali unveils a music video-led campaign featuring Anil Kapoor and rapper Slow Cheeta on Return-On-Health benefits
The Q partners with Chingari to launch its first crime fiction show ‘Jurm Ka Chehra’
Snapdeal eyes a comeback during the festive season, will launch tactical ad campaigns
Sujata Samant joins The Q as Head of Marketing
ASCI unveils new brand identity
Vedix aims to become Rs 500-crore brand, to spend over 30% of revenue on marketing
A million cheers: How PV Sindhu’s bronze medal in Tokyo Olympics delivered a victory for Visa