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Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
SoCheers to provide digital and creative solutions for Indian government’s ‘Study In India’ program
Puma partners with singer Harrdy Sandhu to enhance connection with Indian youth culture
National Geographic announces new season of ‘Snakes SOS: Goa’s Wildest’
Contract Advertising conceptualises Godrej Interio’s new kitchen campaign
Indian apps, games saw a 200% increase in active monthly users in 2021 over 2019: Google Play
In Digital
Swiggy ropes in ‘The Great Khali’ for its eighth anniversary bash
Eros Media World Plc enters Saudi Arabian market through strategic partnership with Arabia Pictures Group
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Rediffusion creates ‘Bharat’ font to commemorate 75 years of India’s independence
Audience rejects content which is produced only for provocation or titillation, says Applause Entertainment’s Sameer Nair
Sony Entertainment Television acquires rights to culinary reality format show ‘MasterChef India’
India TV Editor-in-Chief Rajat Sharma conferred 'Most Influential Indian' award in London
The Great Khali vouches for ‘The All You Can Meat Buffet’ in Licious’ new campaign
Canadian coffee brand Tim Hortons enters Indian market with stores in Delhi-NCR
Lego's branded content to hit Indian television and OTT platforms soon
Purina Supercoat partners with Warner Bros Pictures’ upcoming ‘DC League of Super-Pets’
Voot Select to premiere ‘Shabaash Mithu’- the film on the life of former Indian women’s cricket captain Mithali Raj
Indian Society of Advertisers (ISA) Global CEO Conference 2022 to focus on navigating a VUCA 2.0 World
Eggfirst wins ‘Specialist Agency of the Year – Rural Marketing’ accolade at Indian Agency Awards 2022
Eurosport India all set to broadcast inaugural Grand Prix Badminton League
Emami ropes in Katrina Kaif as the face of ‘Mantra’ spice range
Indian mobile gamers show higher ATT consent rate than global average: AppsFlyer report
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iD Fresh Food forays into Rs 10,000-crore ghee market
News18 India to host Amrit Ratna Samman to honour Indian icons for their contribution
Double regulation of media will affect ease of doing business in the sector, says DNPA’s Sujata Gupta
In Digital