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PhonePe surpasses rival Paytm in IPL 2022 advertising war: Bobble AI report
In Digital
Sporting events during festive season to throw adex out of the park
IPL digital rights loss forces Walt Disney to revise Hotstar subscribers guidance to 80 million by 2024
WPP India registers 47.6% growth in Q2 FY 2022
Disney Star signs 7-year deal with CA to broadcast Australian cricket throughout India and Asia
Indian ad industry to grow by 16% to reach $11.1 billion in 2022: Dentsu International report
25% of Indians watched IPL this year, 65% on TV and 29% on digital: Axis My India CSI Survey
We made disciplined bids with focus on long-term value for IPL media rights: Rebecca Campbell of The Walt Disney Company
IPL media rights: Here's how Disney Star's TV pick makes business sense
Jaquar builds awareness for its lighting product range with ‘Yahan kya chal raha hai’ campaign
Moj partners with Cricbuzz to bolster its sports content offering
In Digital
Drop in IPL’s TV ratings: Advertisers demand ‘make good’ from Star India
Mobile apps are leveraging Smartphone OEMs during IPL to advertise big
Drop in IPL viewership: Will it impact the value of media rights?
71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire survey
Brands expect better ROI from IPL this season
Big FM returns with Season 2 of sporting & trivia contest ‘T20 Mahayodha’
In Radio
ASCI raps IPL ads violating its code
ASCI calls for withdrawal of IPL ad featuring cricketer MS Dhoni
One league, many takers: Which fantasy gaming platform will win the jackpot this IPL?
Cred brings alive the magic of ‘antakshari’ with Annu Kapoor & Renuka Shahane to introduce its Cred bounty jingle
ACKO’s new campaign highlights the value proposition consumers can expect while buying insurance from it
Swiggy’s IPL ads are back with the all-important “Aap Kiske Saath Dekhoge?” question
IPL 2022 audience occupancy increased to 50%; BookMyShow announces ticket sales for Phase 2 of matches
In Digital
Humour Me bags creative mandate for Bolt