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boAt’s #MoreInEveryday campaign celebrates the Gen-Z smart way of life
India brings home 1 Yellow, 8 Graphite & 13 Wood Pencils on Day 1 of D&AD Awards ceremony
My11Circle partners with Women T20 Challenge 2022
Sirona’s World Menstrual Hygiene Day campaign fights period stigma with #PeriodsHiTohHai campaign
Zee Bangla questions age-old custom prevalent in Bengali weddings through an ad film on Mother’s Day
‘Brands & Entertainment’ Conference to be held on June 1 & 2
On Mother’s Day, MOM sends a video message drafted by Scarecrow M&C Saatchi to children from India’s creative families
Concept can be same but the storytelling/idea should be as per the format of the medium: Kash Sree
Goafest 2022: Why it was worth the wait
“Hook lines of ads stay with people, thereby giving brands a chance to be a part of people’s memory”: Keigan Pinto of FCB Ulka
Abby 2022: Famous Innovations wins only Grand Prix on Day-2; FCB and Cheil win Specialist Agency of the Year titles
Snapchat is the most preferred app among 13–33-year-olds for clicking photos: Prashant Halbe of SnapChat
In Digital
95% of all viewing happening on OTT across platforms is through mobile screens: Gautam Talwar of MX Player
Short-form is now the main form for advertising: Simran Gaglani, National Lead, Brand Solutions - Sharechat & Moj
In Digital
Times Now Navbharat to release ratings data next week
Spending on performance marketing as a young brand is not a great step for brand building: Sugar’s Vineeta Singh
Guidelines around misleading ads; role of brand ambassadors & influencers to be released soon
ITC’s Savlon Swasth India Mission begins #HandwashFirst on World Hand Hygiene Day
Goafest 2022 kicks off today marking the largest A&M industry gathering after three years
Licious launches new brand property ‘Khaane Ke Bahane’; celebrates Mother’s Day with new campaign
Hirect India’s new film celebrates the journey of a manager
Zee Biskope launches ‘MaaiKeNaam’ campaign; to call itself ‘Zee Maaiskope’ on Mother’s Day
94% marketers expect business revenues to increase as compared to 2021: Drivers of Growth survey report
Six million reels are being produced in India every day: Sandeep Bhushan of Meta
In Digital
Times Now Navbharat launches ‘Dekhega Navbharat, Jeetega Bharat’ initiative