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Almost 75% brands have been advertising on mobile gaming apps for over a year, says InMobi report
In Digital
InMobi’s Roposo appoints BBH India as its creative agency
GroupM Brew 2022: How can brands use gaming as a space to build communities
In Digital
UltraTech Cement is the leading brand, while Aditya Birla Group is the leading advertiser: MMA SMARTIES BII 2021
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access
In Digital
Brands and agencies struggle to build privacy compliant culture: InMobi Report
InMobi expands partnership with Microsoft Advertising into Southeast Asia, Middle East, and Africa
In Digital
Users now look for more interactive, social experiences on smartphones during live IPL matches: Glance study
In Digital
Jio to invest $200 million in Glance
In Digital
Leo Burnett India wins Roposo’s creative mandate; comes up with “Own It Now’ campaign
DDB Mudra Group aims to create gender equity in leadership with the Phyllis India Project
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Connected consumers plan to spend Rs 21,230 on an average in festive season, 42% higher than last year: InMobi report
YouTube announces winners of first India edition of YouTube Works Awards
In Digital
upGrad appoints Abdul Wajid Shaikh as Head of Performance Marketing for India
Few¢ents appoints Vikas Khoria as Vice-President of Global Operations
In Digital
Programmatic mobile video ads report 194% growth in India
In Digital
Saatchi & Saatchi Propagate brings on board Deepak Prakash as the South Lead
Network18 Digital hires Siddharth Raj Jain as Chief Technology Officer
In Digital
InMobi launches in-game advertising
In Digital
InMobi appoints Krista Thomas as Senior VP and Global Head of Marketing for InMobi Marketing Cloud
Women constitute 43% of the mobile gaming audience in India: Inmobi’s report
In Digital
AppsFlyer elevates Sanjay Trisal as new General Manager of INSEA/ANZ
India secures 93 shortlists at Spikes Asia 2021