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'In-Depth'
In-depth: The un-agency and innovative models standing apart
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In-depth
In-depth: Niche broadcasters puzzle BARC with fine cuts
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In-depth
In-depth: Indian media agencies getting future-ready (Part-II)
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In-depth
In-depth: Indian media agencies getting future-ready (Part-I)
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In-depth
Dentsu Aegis Network and MIT take a close look at Asia Pacific’s smart cities
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Digital
In-depth: Banking and insurance brands should gear up for the she-economy
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In-depth
In-depth: Two-wheeler companies expect accelerated growth in festive gear
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In-depth: Buoyed by festive demand, online jewellery segment eyes 80% growth
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In-depth
In-depth: Is creativity in radio advertising long dead?
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In-depth: Disclaimer – a marketer’s role is no cakewalk
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In-depth
In-depth: From trusted to busted – when brands lose consumer trust
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In-depth
In-depth: Millennial parents – marketing to a new consumer every year
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In-depth
In-depth: A tug of war between creative agencies and brands on remuneration
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In-depth
Emotion remains central to best-practice campaigns, says WARC’s study
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Advertising
In-depth: The phases of marketing that make a brand
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In-depth: Is the premium justified on the HD universe?
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In-depth
In-depth: Kids’ Genre – not a child’s play any more
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Television
In-depth: News genre – building brands and advertising categories
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In-depth: When brands go for pot-shot advertising
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In-depth: Influencer marketing — doing it right
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In-depth: Web series, original programmes and the new-age digital audience
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In-depth: Will ad campaigns in men’s innerwear category come of age?
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In-depth
In-depth: Are music channels a profitable song to sing?
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In-depth: Will Sunil Grover’s exit hurt The Kapil Sharma Show beyond repair?
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In-depth
In-depth: The implications of BARC’s new universe for the television industry
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In-depth
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