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'In-Depth'
In-depth: How blockchain is the answer to many problems in advertising
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DAN’s Data Sciences Division launches ‘DDLCoin’ to power transactions on DAN Data Labs
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Digital
In-depth: How online fantasy sports is becoming a major business in India
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In-depth: When will Delhi’s creative circuit get its due?
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In-depth: Freedish minus FTA GECs – who's the real loser?
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In-depth: Has humour taken a backseat in advertising?
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In-depth: Will Spotify be able to recreate its international success in India?
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Network18 announces ‘Mahabharat’, an extensive coverage of general elections 2019
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Television
In-depth: Will new tariff regime, World Cup and IPL impact news channels during election season?
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In-depth: Does the consumer really have a choice in TRAI’s new tariff regime?
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In-depth: Why in-house programmatic advertising is still a jargon for Indian brands
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In-depth: Will music streaming apps eat into radio’s listenership?
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In-depth: How the new tariff regime will impact ad rates
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In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
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In-depth: Auto sales falling but adex may not be affected in short term, feel experts
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In-depth: What’s ailing revenue growth of Hindi TV news genre?
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Piyush Patnaik is MD for Cargill’s oils business in India
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Marketing
In-depth: Fast-evolving tech has made communicating a tough task for brands
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In-depth: Double advantage for news channels as elections follow festivities
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In-depth: Home décor brands are sparing no expense for sale season
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In-depth: Separate data for ad viewership undermining ad rates
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In-depth: Purposeful brands are the future
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In-depth: Decoding Ikea’s mega-successful India splash
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In-depth: Men’s grooming category and the potential it holds
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In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
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