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In-depth: Real estate players to increase ad spends by 15% during festive season, print and TV will benefit
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In-depth: Fashion and apparel brands expect bumper sales during festive season, to launch ad blitzkrieg
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In-depth: TRAI’s NTO impact on distribution business
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In-depth: Are brands starting to feel the heat of Consumer Protection Bill?
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In-depth: Can sluggish economic growth dampen festive season ad spend?
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In-depth: Does a CMO role hold relevance today in Indian market?
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In-depth: How relevant is screen size for brands in today's content-driven world?
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In-depth: As business falls, is it time for print media to reinvent itself?
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In-depth: Why advertisers are making a beeline for regional TV
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In-depth: How web browsers’ move to restrict ‘third-party’ cookies affect brands
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In-depth: Viewership from landing page – how does it impact advertisers?
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In-depth: Landing page not illegal – the way ahead
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In-depth: Has the dust settled on TRAI’s new tariff order?
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In-depth: What makes consumers love a brand
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In-depth: Survival mantras for English GECs in the new distribution ecosystem
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In-depth: Is your purpose-driven advertising meeting business objectives?
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In-depth: What is driving FMCG brands to Hindi news channels?
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