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In-depth: Non-metros lead recovery for edtech sector, companies plan to spend more on digital marketing
In-depth: FMCG sales move in fast lane but brands go slow on advertising
In-depth: Auto industry rides on rural resurgence to bounce back closer to pre-Covid baseline
In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?
In-depth: Will coronavirus change the concept of creativity?
Zirca Digital Solutions launches ‘Request for Brief’ initiative
In Digital
In-depth: Can Indian luxury brands capture the global imagination?
In-depth: E-papers in spotlight but can they deliver both subscription and ad revenues?
In-depth: What it takes for a foreign MNC to be perceived as ‘local’
In-depth: All it takes to make Indian Readership Survey more robust
In Print
In-depth: How brands are silently preparing for a post-Covid world
In-depth: Covid-19 disrupts creative pitching — how agencies are coping up
In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties
In-depth: The conundrum of brand communication in the times of coronavirus
IVM Podcasts announces five new shows on its fifth anniversary
In Digital
In-depth: Traditional media versus new-age disruptors: Who will win the long race in digital news publishing?
In-depth: Is India’s ad industry investing enough in GenNext?
In-depth: Is UrbanClap’s rebranding to Urban Company a smart move?
In-depth: Is long-form copy becoming a long-forgotten art?
In-depth: Social media banter: Boon or bane for brands
In-depth: Adspend shrinks on TV — and recovery isn’t going to be easy at all
In-depth: The rise of India’s online sleep aid industry
In-depth: How brands can seamlessly place ads on OTTs without disrupting viewer experience
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
In-depth: Is comparative advertising re-emerging as a trend?