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John Jacobs Eyewear’s Gentlemen’s Edit campaign features Ranveer Brar, Arunoday Singh
Cheil India’s campaign for Next-Gen MG Hector brings alive the ‘It’s a Human Thing’ theme
Sleepwell aims to redefine wedding gifting through its latest campaign
Motilal Oswal Mutual Funds’ ‘Widest range of Index Funds’ campaign showcases the entire range of its offerings
Massive scope for brands to associate with E-sports, gaming community highly receptive to the idea: Dentsu Gaming Report India 2022
In Digital
If you have faith in the idea it will sail through, says Aniket Saha of Initiative India
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Bajaj Allianz Life releases new videos highlighting its high solvency and claims settlement ratio
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
BARC asks IBDF if it wants to knock out entire session of landing pages only for "News genre"
News can be a great reach builder, says Shashi Sinha in reference to News18 campaign
In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change
Anti-client approach: Motilal Oswal on Amer Jaleel publicly accusing them of copying an idea
Sunil Kataria re-elected as ISA Chairman
ABP CEO Avinash Pandey becomes new President of IAA India Chapter
Hero MotoCorp partners with Wunderman Thompson India to create the GIFT campaign
Ranveer Singh turns into a wedding photographer for Manyavar’s ‘Taiyaar Hokar Aaiye’ campaign
Aisle takes on the horrors of casual dating in its new campaign
An idea can change your life, but what if the whole idea changes?
Platinum Outdoor launches OOH campaign for Vodafone Idea
Concept can be same but the storytelling/idea should be as per the format of the medium: Kash Sree
Jury panel of leading marketers to select the One Show CMO Pencil 2022 winner
Our internal policies & how we manage talent will make us stand out: Gautham Reghunath & PG Aditiya of Talented
Brands need to take a firm stand to stand out: Subramanyeswar S of MullenLowe Group
Mullen Lintas wins creative mandate for Kolkata Knight Riders