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BCCI media rights auction today; Disney Star, Sony and Viacom18 in fray
IPL on Star Sports surpasses last year’s full-season reach by 21% in first 48 matches of this year
Pay TV adds 11 million new subscribers this IPL season: Disney Star’s Gurjeev Kapoor
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
9.32 crore kids tune in to watch IPL on TV, up 58.7% over last year: Star Sports
Rohit Sharma jumps the ship; abandons Star for JioCinema
Enough tailwind for us to believe we will break records this IPL season, says Sanjog Gupta of Star Sports
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
With 31% rating growth, IPL on TV continues to reign supreme surpassing all benchmarks pre-pandemic
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
IPL TV viewership returns to pre-Covid levels as viewer fatigue wears away
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
Will removing Star Sports from base pack backfire for Reliance-owned DPOs?
Synchronize India and Unomer launch IPL ad effectiveness measurement solution - Score
Data costs to make free IPL streaming on digital an exorbitant affair
Why IPL won’t scale up on Digital
Disney Star aims to reach record-breaking 500 mn viewers on TV in IPL 2023
Two-thirds of IPL fans claim to have watched all matches this season on TV while a third caught the action online: YouGov
Is DD Freedish behind the sharp drop in IPL ratings?
Drop in IPL viewership: Will it impact the value of media rights?
Disney Star announces multiple tech innovations for IPL 2022
PolicyBazaar to increase advertising on TV and digital
Second screen interactivity opens up opportunities for broadcasters and advertisers
In Digital
Fevi kwik and Swiggy bag awards at Star Re.Imagine Awards
Star India estimated to have fetched Rs 3,000 crore from IPL 2018