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Khatabook to go full throttle on digital, focus on local and gaming apps to get users
In Digital
Wondrlab wins Anand Rathi Financial Services business, unveils Dream11 IPL 2020-focused integrated digital campaign
In Digital
In an industry first, BARC India overwhelmed with IPL 2020 viewership; releases 27-page analysis
IPL 2020 sets new record; over 200 million viewers watched the opening match across TV and digital
Sportradar to help BCCI’s Anti-Corruption Unit in monitoring integrity of IPL matches
Star India signs Vi as fifth co-presenting sponsor of IPL 2020
Star India signs Dailyhunt as Associate Sponsor for IPL 2020
Star India likely to rake in 15-20% more television ad revenue from IPL 2020
Disney+ Hotstar VIP to bring the best fan experience of IPL 2020 for all its subscribers
In Digital
Star Sports signs on 13 sponsors for IPL 2020
Will Urban Company invest as big in IPL 2020 as last season?
Valvoline associates with SunRisers Hyderabad as a principal sponsor for IPL 2020
Star Sports launches IPL 2020 campaign
Performics India wins digital media duties of CRED
In Digital
Delhi Capitals announces JSW Group as the team’s Principal Sponsor for IPL 2020
IPL 2020: CAIT opposes Dream 11 sponsorship, writes to BCCI
Dream11 wins title sponsorship rights for IPL 2020 for Rs 222 crore
Vivo set to withdraw from IPL 2020
IPL 2020 goes ahead with Vivo as title sponsor from Sep 19 to Nov 10 in UAE
In-depth: How much kick the advertising industry will get if IPL 2020 is conducted this year?
IPL 2020 suspended till indefinite period
BCCI suspends IPL 2020 till April 15 over coronavirus concerns
Flipkart's PhonePe to spend Rs 800 crore on marketing in 2020
Star Sports announces special programming for IPL 2020 Player auction