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BARC brings back TV + OOH viewership service on the eve of IPL 2023; includes all watermarked channels
Hotstar India Watch Report 2019 bursts bubble around online video consumption
In Digital
With IPL 2019, BARC India announces the integration of TV and OOH measurement
Star India throws more weight around IPL 2019
GroupM ESP Properties reveals top sports and entertainment trends for 2019
Star Sports’ regional play will continue in Asia Cup
247 brands advertised in IPL 2018, up from 135 in 2017 and 138 in 2016, says BARC
BARC India: 70% of total viewership on OOH in April-May from sports genre
Coca-Cola rides on IPL11 to increase penetration of aerated beverages
Fevi kwik and Swiggy bag awards at Star Re.Imagine Awards
Star India’s ‘sports’ play on IPL 11 gets a thumbs up
GEC Watch: Zee Anmol continues to lead U+R, rural; Zee TV tops urban
Telugu and Bangla markets witness highest growth in IPL 11 viewership, minus finals
Reimagining IPL: How Star brought cricket to centre stage and still raked in the moolah
Star India estimated to have fetched Rs 3,000 crore from IPL 2018
Hotstar crosses 10 million concurrent viewers mark for IPL 2018 finale
In Digital
Hotstar gets record 8.26 million concurrent viewers on SRH versus CSK
In Digital
Star adds power of Star Plus and Star Gold to IPL 2018 finale, adds two more language feeds
NatureFresh salutes spirit of the homemaker in #AsliKhiladi campaign
Parle-G celebrates relationships we seldom acknowledge
GEC Watch: IPL hits pay channels as FTAs take top five slots in U+R
IPL 2018 opens at 6.3 million Impressions on Star Network
BARC India launches ‘PreView’ service
IPL might impact the other genres’ viewership, says Ruchir Tiwari, Zee movie cluster
Sri Sri Tattva launches ‘Shuddhta Ka Naam’ campaign during IPL