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In a first, ICC to sell media rights for men's & women's cricket separately
Urban Indians are more likely than the rest of the world to prefer watching women’s sports over men’s: YouGov
IPL media rights: What is Disney+ Hotstar's 'Plan B' after losing IPL?
In OTT
We made disciplined bids with focus on long-term value for IPL media rights: Rebecca Campbell of The Walt Disney Company
Layer’r Shot’s ads were misogynistic & tasteless indeed, but there’s more trash in the can
FanCode to exclusively stream matches from Indian cricket team’s tour of West Indies
In Digital
Television revenue expected to grow at a CAGR of 4-5% & reach Rs 826 billion by 2024: EY FICCI M&E 2022 report
India’s Fantasy sports market size to become worth Rs 1,65,000 crore in FY25: FIFS - Deloitte Report
Byju’s unveils #HallaMachaDe anthem ahead of Women’s Cricket World Cup to cheer for ‘Women in Blue’
Star Sports unveils #HamaraBlueBandhan campaign ahead of ICC Women’s World Cup 2022
NFT marketplace for cinema and sports in India has the potential to cross US$ 1 billion in value in the near future: Deloitte
In Digital
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation
Amazon Prime Video gears up to present live action from Indian women’s cricket team’s tour of New Zealand
In Digital
Star Sports comes up with #NayaCaptainRohit promo ahead of India vs West Indies series
E-auction of IPL media rights will change the game, say experts
FanCraze all set for roll out of ‘ICC Crictos’ – cricket’s official NFTs
In Digital
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
Indian Women’s Cricket Team Captain Mithali Raj becomes brand ambassador for Jacob’s Creek
Sony Sport’s “Down Underdogs– India’s Greatest Comeback” commemorates Team India’s historic victory in Australia
Sony Pictures Networks to broadcast all action from the Legends League Cricket in India
Rohit Sharma to launch personal NFTs on FanCraze
In Digital
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Amidst regulatory uncertainty, focus of crypto players shifts to educating investors
Sony Pictures Networks acquires broadcast rights for Lanka Premier League
Crypto players unlikely to go slow on advertising despite government's concerns