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Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
In Digital
Veranda Varsity promises ‘double advantage’ for commerce students in its new campaign
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
13 Indians named in Cannes jury line-up this year
Sebi issues advertisement code for investment advisers and research analysts
IAS provides verification solution to Amazon Publisher Services Connections Marketplace
Integral Ad Science’s ad verification program goes live with Netflix
In OTT
GroupM’s ‘Back to News’ initiative aims to drive investment in journalism
In Digital
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
Cannes Lions announces its 2023 Jury President line-up for its 70th edition
Adani to pay additional amount for NDTV shares brought in open offer to match payment made to founders
Eroding consumer trust is top concern for advertising on social media platforms in 2023, says IAS Industry Pulse report
In Digital
IAS partners with Gadsme to provide greater transparency for in-game advertising performance
In Digital
Spotify’s Khurrum Malik joins Integral Ad Science as Chief Marketing Officer
In Digital
First India News has successfully put regional news of Rajasthan on national map: Chief Business Officer Manoj Jagyasi
Study reveals in-view ads yield triple return compared to not-in-view-placements
In Digital
Over 89% of digital media experts endorse multiple benefits of using quality path optimisation: IAS research
In Digital
MyGov’s Gaurav Dwivedi appointed Prasar Bharati CEO
Lokmat organises ‘Maharashtrian of the Year Awards 2022’
In Print
Ventes Avenues launches AdTech platforms - Attrimob and Apptomizer
Eighth edition of IAMAI’s India Affiliate Summit 2022 draws to an end
In Digital
News18 Network and Truecaller to host #CallItOut Odisha Townhall on June 22
Spotify, Integral Ad Science & Universal McCann Worldwide come together to provide brand safety solutions for podcast advertisers
In Digital
Dainik Jagran-Inext launches ‘Kam Mein Zyada Ki Zid’ to connect with people of Hindi heartland
In Print
Lokmat Media Group organises ninth edition of ‘Lokmat Women Summit 2022 – Udne ki Asha’
In Print