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Mindshare wins media mandate for Great Learning
Essence names T Gangadhar APAC CEO
Only 9% of advertisers and agencies considering audio advertising to improve ROI: Xaxis study
Wavemaker India announces key leadership appointments
MediaCom bags media mandate for Lionsgate Play
WPP India revenue down 25% in Q2
Ethinos Digital Marketing strengthens leadership team
In Digital
Kinetic Worldwide launches IOM, an OOH planning tool
Big Trunk Communications appoints Ramit Shetty to lead its performance marketing and strategy division
Tarun Nigam quits OMD Mudramax to start his own venture ‘Sendi’
Indian advertising economy to decline by more than 20% this year: GroupM Global Mid-Year Media Forecast report
GroupM releases new category-specific brand safety guidance for marketers
In Digital
Advertising revenue starts trickling in; 25% month on month recovery likely
GroupM gives additional responsibility to ITV MD Ajay Mehta to lead Kinetic
Essence appointed integrated media agency of record for Games24x7
Duracell appoints MediaCom as global media agency of record
Nick Lawson takes over MediaCom’s Global CEO role from Stephen Allan
WPP goes for voluntary salary cuts and layoffs as additional cost-cutting measures
In-depth: Going beyond regular advertising, why brands need to create their own intellectual properties
TV ads provide a more positive impression of brands than common digital formats, says GroupM study
In Digital
Mindshare, Xaxis, Lemma create DOOH campaign for Grofers at CSI Mumbai Airport
Final jury line-up for BuzzInContent Awards 2020 announced
Xaxis, m/Six, Lemma join hands to drive sales growth for brands through programmatic DOOH campaign
Suku Murti joins DViO Digital’s Advisory Board
In Digital
Wavemaker introduces new logo and brand design