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Mediacom wins Bayer Consumer Health’s media mandate
40% organisations at a nascent stage in MarTech capabilities
Wavemaker retains media mandate for L’Oréal India
Essence appoints Sonali Malaviya to lead the agency in India
Starcom appoints Niti Kumar as Chief Operating Officer
MediaCom appoints Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer
Essence launches Essence Impact to accelerate digital transformation for non-profit organisations in APAC
WPP launches global data company Choreograph
Cricket rose like a phoenix from the ashes in 2020 with 87% share of Indian sports sponsorship: GroupM ESP Sporting Nation Report 2021
On Earth Day, WPP pledges to reach net zero carbon emissions in its operations by 2025
BestMediaInfo reveals jury for Rising Star Awards 2021
Hashtag Orange hires Freya Mishra as Director - Client Servicing and Strategy
As second Covid wave hits us, agencies wary about business but say situation won’t be as bad as last year
Seven Indians on Cannes Lions 2021 jury
Vinit Karnik appointed Head – Sports, Esports and Entertainment, GroupM South Asia
Brands set to gain through involvement in gaming space: Essence report
m/SIX wins integrated media duties for Noise
Newspapers hope print medium’s credibility will draw advertisers
In Print
Newspapers differ with adex reports, say figures underplaying print’s potential
In Print
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Three reports, different numbers: What’s the right size of the Indian adex?
Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
Adex to grow by 26% in 2021 to reach 2019 levels, says Madison report
GroupM reveals 10 trends that will influence the Indian advertising industry