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The merger of PVR and Inox to add impetus to their ad revenue
Cricket accounted for 87% celebrity endorsement deals in 2021: GroupM ESP Sporting Nation Report 2022
News Flash: Indian sports industry spends pegged to surpass Rs 9,500 crore in 2021: GroupM ESP’s Sporting Nation Report 2022
Essence bolsters its leadership team with three senior appointments in India
GroupM tops media agency groups with over $1028 million worth new business value: COMvergence report for Indian market
GroupM ranks No. 1 in net new business in APAC and LATAM regions: COMvergence report
Transparency, third-party measurement and affordability can fuel OTT advertising, say experts
GroupM aims to enhance new talent experience with Metaverse
In Digital
Boost addresses gender prejudice through release of ‘Boost: Game Stamina Ka’
Advertising spends to see a boost during upcoming IPL & cricket season; will be an exciting summer for brands, says Perfetti’s Rohit Kapoor
GroupM launches its influencer and content marketing solution ‘INCA’ in Pakistan
In Digital
WPP India revenue in 2021 up by 18.6% (YoY) and 6% over 2019
Critics’ Choice Awards 2022 announces list of nominees across films of all languages
Criteo hires GroupM’s Brian Gleason to lead its global commercial organisation
WYP’s Tejas Mehta & Titan’s Isha Sapra come together for new venture – ‘Ausper’
India adex forecast: Industry splits over digital ad spends in 2022
Digital to overtake TV to become largest medium for ad spends in 2022: GroupM's TYNY report
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation
Start-ups and SMEs to drive digital growth in 2022, predicts GroupM's TYNY report
India ad spends are estimated to reach Rs 107,987 crore in 2022, digital to be largest medium: GroupM
Yug Metaverse hosts India’s first 3D wedding
In Digital
Mindshare north wins new business across internet and data-tech verticals in beginning of 2022
Zee5 appoints Publicis’ Anil Kotian as Sr Vice President – Agency Relationship
How brands are gearing up for IPL 2022 amid Covid-related uncertainties
GroupM appoints Parthasarathy Mandayam aka Maps as Chief Strategy Officer - GroupM South Asia; Amin Lakhani named CEO, Mindshare South Asia