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Warc forecasts Indian adspend to grow by 11.9% to reach $9.3 billion in 2019
In Digital
Google News Initiative launches pan-India training series for scribes covering upcoming polls
In Digital
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Nokia’s new campaign featuring Alia Bhatt targets young consumers
Rising Star: Shubham Shukla, Account Director, Client Servicing, Geometry Encompass
iProspect India bags paid media digital duties for PayPal
In Digital
90% of auto sales in India digitally influenced in 2018; up from 74% in 2016: Google and Kantar TNS report
In Digital
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Mobile ad spend set to overtake TV in key markets this year
In Digital
Google to bring more transparency in poll ads for Lok Sabha Election 2019
In Digital
Commentary: How blocking Ekam will be a self-goal for Google
Fossil Group to sell select smartwatch technology to Google for $40mn
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
Twitter unveils India’s top 10 most engaging brands
In Digital
Google India offers easy shopping search experience with new features
In Digital
Madison’s HiveMinds wins Google Premier Partner Awards 2018 for search innovation
‘Firangi’ from Thugs of Hindostan is giving an adventurous company to Google Maps’ users
In Digital
South East Asia companies not realising full potential of data-driven marketing strategies: BCG
Amazon, Netflix top growing brands in Interbrand’s 2018 Best Global Brands report
In Digital
Google Maps launches new campaign to promote two-wheeler mode in India
News18 launches Google Progressive Web Apps in Hindi and Bengali
In Digital
Quint Hindi and Google India to host ‘Bol: Love your bhasha’ in Delhi
In Digital
Zoomcar earmarks Rs120 crore to promote car subscription model ZAP Subscribe
In Digital
Google introduces a host of new ad solutions for India
How a chanced meeting with a media agency led to the benefit of 600+ publishers