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Future Group’s Pawan Sarda joins Wingreens group as CMO and D2C Head
Pawan Sarda quits Future Group as Group CMO
IIFL Securities appoints former Google & Piramal Executive Alok Arya as CMO
In-depth: What is fuelling the growth of Connected TV in India?
Big Bazaar launches rap song ‘Humans of Big Bazaar’
Marketers expect Parag Agrawal to introduce new brand safety measures on Twitter
In Digital
Bharati Balakrishnan joins Shopify India as Country Head and Director
In Digital
Sorted 2.0 aims to reach out to a broader audience of small businesses and startups
Why startups fail to extract long-term ROI from marketing campaigns
Will Clubhouse make podcasts obsolete?
In Digital
Zee appoints Nitin Mittal as President – Technology and Data
How conquering the last mile has become critical for brands
Lack of consistency in policies and opaque measurement may stall digital adex growth, feel brands
In Digital
ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
Things2do appoints Roch D’souza as CEO
Big Bazaar unveils ‘Bachat paane ki vaccine’ campaign for ‘Sabse Saste 6 Din’
In-depth: Is there any fool-proof strategy for brands to avoid social media trolls?
Rising Star: Chirag Raheja, Creative Director, Infectious Advertising
Media agencies may drop news channels resorting to unethical practices
More brands join chorus against toxic content on news channels, seek immediate course correction
Pawan Sarda of Future Group brings a digital master class ‘Sorted’
In Digital
Nudge from advertisers may force news channels into course correction, say industry experts
India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
Reliance acquires Big Bazaar for Rs 24,713 crore
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies