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Interactive Avenues uses AI-generated creatives to help brands jump on 'Barbenheimer' bandwagon
Here’s how Fundamental and Lens Flare Films reintroduced adidas to Indian Cricket
Fundamental creates its first campaign to promote Airtel’s family plan
Fundamental appoints Neeraj Kanitkar as Co-founder and ECD
Pallavi Chakravarti, Nishant Saurabh and Anand Murthy launch independent agency ‘Fundamental’
Amitabh Bachchan features in Muthoot Finance’s ‘Kholiye Khushiyon Ki Tijori!’ campaign
Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report
Nykaa to acquire lifestyle discovery platform LBB
Red FM launches 'Vote Da Haq' campaign ahead of upcoming Assembly elections
In Radio
Government responds to WhatsApp’s lawsuit; asks social media firms to provide details of compliance with IT Rules 2021
In Digital
Johnson and Johnson focuses on transparency in brand communication
Brandstand: ‘If it ain’t Boeing I am not going!’
Brandstand: Craft versus Effectiveness in the world of brands
M&E industry needs to be cognizant of moral dilemmas, says Sudhanshu Vats of Viacom18
Brandstand: Creative work cultures post #MeToo
Brandstand: The Lion of St. Mark and Brands of Brothers
Guest Times: Fundamental rules to make a space in over-crowded online space
Capgemini rebrands identity after 13 years, unveils new logo
Brandstand: From Integrated Communication Programmes to Integrated Business Models
Guest Times: Your advertising budget as you do not know it
Editors Guild demands withdrawal of ban order on NDTV India
Interview: Gaurav Gandhi, COO, Indiacast UTV, on the recent standoff with Dish TV
MediaCom Worldwide renames Direct as MediaCom Response
Publicis works on IQ + EQ + TQ formula: Jean-Yves Naouri, COO