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FMCG sector chugs back to life as pandemic stabilises and consumption picks up pace: Nielsen
Marico Limited forays into Chyawanprash category
Kantar names Alexis Nasard as its new global CEO
In Digital
Sociomark unveils new brand identity on its third anniversary
In Digital
upGrad hires Saranjit Sangar as CEO, UK, Europe and Middle East
In Digital
Hansa Research to track brand performance during IPL with IPLomania 2020
Dainik Bhaskar publishes a 128-page special print edition in Indore with Atmanirbhar Bharat theme
In Print
Home interiors start-up HomeLane earmarks Rs 100 crore as marketing budget, to spend mostly on hyper-local campaigns
Retail market advertising revenue is back to 90% in August: Dainik Bhaskar Group
In-depth: This festive season, FMCG brands may go slow on print but digital and TV will get boost
Bikram Basu quits Allied Blenders & Distillers as COO, Anupam Bokey appointed CMO
MPL appoints Himanshu Raj as Head, Brand Communications
In Digital
Growth for FMCG sector coming from rural and smaller markets: Nielsen
FMCG quickly adopting measures for brand safety, ad fraud and viewability
Rural and small towns to drive the FMCG sector over the next nine months, says Janani Kandaswamy of ITC
Consumer sentiment on ‘vocal for local’ showing steady growth, says Nielsen report
In-depth: FMCG sales move in fast lane but brands go slow on advertising
Brands adapting to new normal, rebound visible in auto, tech and FMCG, says Arjun Kolady of Spotify
Parle is most chosen brand in India: Kantar’s Brand Footprint 2020 report
Brilloca Limited hires Charu Malhotra Bhatia as VP, Marketing
YouTube releases the most-watched PSA ads leaderboard for India
In Digital
Even as kirana stores emerge as heroes in difficult times, brands also up their e-commerce strategies
Vanesa Care launches ‘Hand In Hand’ hand sanitiser and instant hand cleanser
Milk Mantra hires Bibhu Nanda as COO
Anupam Bokey calls it quits at Too Yumm!