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Airtel Payments Bank appoints Shilpi Kapoor as its Chief Marketing Officer
Amazon, Flipkart, Nykaa, Myntra, L’Oreal India, Colorbar, Elle, and many more named as non-compliant advertisers by ASCI
Cola ads are back, but where is the impact?
TV ad volumes post double-digit growth in 2021 over previous 2 years: BARC Think report
FMCG ad spending growth remains muted in Q3 FY 21-22
Good Glamm Group acquires majority stake in beauty & personal care brand Organic Harvest
Good Glamm Group appoints Reckitt's Sukhleen Aneja as CEO, Beauty and FMCG brands
In Digital
Purpose as a contributor to brand equity is 10 times more important in India versus global market: Deepender Rana of Kantar
Advertising is the most dynamic industry that thrives on social connections: IPG’s Nupur Jain
Beco takes a dig at utensils cleaning brands in its ad film
Audio has a distinct edge over video, says Arjun Kolady of Spotify India
In Digital
Madison wins ePayLater and Gardenia’s Gatsby accounts
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Parle is India’s most chosen FMCG Brand for a record 9th year in a row: Kantar Brand Footprint India Report
Brands bank big on Indian-language digital content, look beyond English-speaking audience
In Digital
ASCI signs agreement with FSSAI to curb misleading claims in F&B ads
Suveer Bajaj of FoxyMoron and Zoo Media launches Man’s Life
In Digital
Shailendra Katyal is MD, Lenovo PCSD India, and Site Leader for Lenovo Group in India
FMCG adspend in India to expand by 14% a year over the next three years, says Zenith
Ice-cream brands to bring joy to media platforms this summer
Flipkart launches commerce-focused self-serve DSP in partnership with MediaMath
In Digital
Marico and Dabur lock horns over honey brands
BrandZ Top 75: HDFC Bank remains the most valuable Indian brand, total value of top 75 brands drops by 6%
Why brands turn to Bigg Boss despite being arguably the costliest property
Clash of Bigg Boss and IPL won’t affect each other much, say industry experts