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: Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?
In Commentary

: ISA plans to work with BARC India on a multimedia measurement, says Sunil Kataria
In Advertising

: In-depth: Is OTT advertising suffering in the absence of third-party measurement?
In In-depth

: Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
In Digital

: How advertisers are taking the Ekam challenge
In Advertising

: Video streaming will not kill TV but measurement critical for its growth, feel experts
In Digital

: Commentary: Has TRAI failed India's broadcast industry?
In Commentary

: Ekam in its current form is half-baked, feel top advertisers
In Digital

: Consolidators and those investing in the brand for short-term gain may lose in long run, says Martin Sorrell
In Advertising

: Commentary: Why is Google shying away from giving access for content measurement to Ekam?
In Commentary

: Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
In Digital

: Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
In Commentary

: Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
In Digital

: Commentary: How blocking Ekam will be a self-goal for Google
In Commentary

: Republic Media Network names Vikas Khanchandani as Group CEO, Bhaskar Das as Group President
In Television

: Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
In Commentary

: The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
In Television

: Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
In Advertising

: Urgent need of a third-party digital measurement and Ekam can be a strong solution, says Girish Menon of KPMG
In Advertising

: Upcoming data protection law may completely alter digital marketing landscape
In Marketing

: Advertisers take OTT’s claims with a pinch of salt
In OTT

: Magna mid-year adex forecasts digital to grow at 22.6% CAGR by 2022
In Advertising

: Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital

: Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
In Digital

: Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
In Digital

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