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OOH sees signs of revival as people come out of homes, medium may recover by 2021-end
Meesho targets consumers from smaller towns and cities through its new campaign
Interactive Avenues bags the digital mandate of Havmor Ice Creams
In Digital
86% Indian shoppers less prepared to put up with mediocre shopping experiences, says report
Free-to-air entertainment channels change the game to attract better ad rates
Uniqlo's Shantanu joins Kapiva as Chief Operating Officer
Network18 Digital appoints Rohit Chadda as Group Chief Strategy Officer
In Digital
Beauty and wellness retail platform Boddess.com appoints Dharmender Dabral as Chief Business Officer
In Digital
It’s a Dentsu Webchutney and FCB Interface face-off at Cannes Lions 2021
Cannes Lions 2021: India wins four more Lions to surpass last year’s tally
The power of segmenting push notifications
Mondelez and HUL launch the Kwality Wall’s Cadbury Crackle Tub in India
Cannes Lions 2021: India gets 21 shortlists across five categories on Day 3
Cipla Health’s TVC for Prolyte ORS urges consumers to exercise discretion while choosing their ORS formulation
Jaskaran Singh Kapany joins Xiaomi India as the Head of Marketing
Despite lockdown relaxations, brands to remain cautious on ad spends
Zee appoints Nitin Mittal as President – Technology and Data
Tista Sen is only Indian on Ad Stars 2021 jury
Smita Murarka elevated as CMO at Duroflex
Criteo acquires Mabaya, expands its retail media solutions for online marketplaces
In Digital
Alcohol advertising to recover from 2020 decline by 2023
Havas partners with Wellcom Worldwide to launch global production business ‘Havas Studios’
Cannes Lions 2021 awards Microsoft with Creative Marketer of the Year
Media strategy has not become tougher, it has evolved and grown for the better: Mondelez India’s Anjali Krishnan
Mrig Sight Media wins digital mandate for Make Me Pure
In Digital