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Myntra elevates Achint Setia as Head, Marketing & Social Commerce Business
Zee’s Krithika Sriram joins plant-based D2C start-up Plix as Chief Growth Officer
We are cautious and judicious in our messaging and not hurt any sentiments, says Kanwalpreet Walia of Titan
Starcom India ranks number 1 in RECMA New Business Balance Report 2021
HiveMinds expands in Delhi-NCR with new office in Gurugram, appoints Mohit Grover to lead north branch
In Digital
OMD India appoints Anisha Iyer as Chief Executive Officer
Indian ad spends in 2021 likely to exit 90% of 2019 level, says IPG Mediabrands’ Magna
Strategic measurement can unlock 10x return on ad spends: BCG-Meta Industry Report
Eleven Indians in the jury line-up for Spikes Asia Awards
Digital transformation will be behind 9% growth in global adspend in 2022: Zenith Forecasts
NDTV Convergence signs 10-year deal with Taboola to enable revenues of $100 million
In Digital
Cannes Lions announces launch of Creative B2B Lion
WPP acquires Cloud Commerce Group as part of its accelerated growth strategy
Smartphone brands with strong consumer pull prone to brand reputation risk in digital space: Techarch’s BRIX
In Digital
41% of respondents worldwide made purchases or intend to make purchases involving social platforms: Essence report
White Rivers Media wins digital mandate of CavinKare’s Buds & Berries
68% of prosumers expect their e-commerce shopping experience to be tailored through personalisation and AI, says a Havas Group report
Online shopper base grew by ~25% (YoY) during festive season; 57% of total shoppers are from Tier 2+ cities: RedSeer
WebEngage expands into Middle East and Africa region
In Digital
Rashi Goel joins Amazon India as Director, Marketing
‘Mirum India Martech Report 2021’ captures emerging Martech landscape in India
Fastrack ups ad spends by 35% for Q3; repositions from ‘Moves On’ to ‘You Do You’
Why HT is betting on discovery platforms
In Digital
How Telegram aims to become a one-stop marketing solution for brands
In Digital
Myntra bets big on south market, expects bigger demand this festive season