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Commentary: What does Shashi Sinha’s accession to BARC chair mean for the M&E sector?
ISA plans to work with BARC India on a multimedia measurement, says Sunil Kataria
In-depth: Is OTT advertising suffering in the absence of third-party measurement?
Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
In Digital
How advertisers are taking the Ekam challenge
Video streaming will not kill TV but measurement critical for its growth, feel experts
In Digital
Commentary: Has TRAI failed India's broadcast industry?
Ekam in its current form is half-baked, feel top advertisers
In Digital
Consolidators and those investing in the brand for short-term gain may lose in long run, says Martin Sorrell
Commentary: Why is Google shying away from giving access for content measurement to Ekam?
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
In Digital
Commentary: ISA not getting all advertisers on board on Ekam to have a wide-ranging impact
Ekam much needed if full potential of digital has to be unlocked, feel top brass of HUL and Mindshare
In Digital
Commentary: How blocking Ekam will be a self-goal for Google
Republic Media Network names Vikas Khanchandani as Group CEO, Bhaskar Das as Group President
Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
The bond with viewers will drive business in new tariff regime, says Colors’ Nina Elavia Jaipuria
Content and digital evolving but businesses still need TV and print to build brands: Wavemaker’s Kartik Sharma
Urgent need of a third-party digital measurement and Ekam can be a strong solution, says Girish Menon of KPMG
Upcoming data protection law may completely alter digital marketing landscape
Advertisers take OTT’s claims with a pinch of salt
Magna mid-year adex forecasts digital to grow at 22.6% CAGR by 2022
Absence of independent digital measurement hurts Hotstar's IPL viewership claims but will it impact future ad revenues?
In Digital
Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
In Digital
Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
In Digital