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How Bigg Boss selling TV+digital together will play out
How Bigg Boss selling TV+digital together will play out
In Television
Everstone Capital and Recognize invest in MediaMint
Everstone Capital and Recognize invest in MediaMint
In Digital
Number of profitable unicorns to grow from ~30 in FY22 to ~55 in FY27 across most sectors: Redseer
Number of profitable unicorns to grow from ~30 in FY22 to ~55 in FY27 across most sectors: Redseer
In Marketing
Numbers do matter in agency acquisitions, but here’s what matters more for the ad world
Numbers do matter in agency acquisitions, but here’s what matters more for the ad world
In Advertising
India’s E-retailing reached $60 billion GMV in FY2023 with a steady 22% annual growth: Redseer Strategy Consultants
India’s E-retailing reached $60 billion GMV in FY2023 with a steady 22% annual growth: Redseer Strategy Consultants
In Marketing
Surpassing education sector, real-money gaming industry becomes biggest ad violator: ASCI
Surpassing education sector, real-money gaming industry becomes biggest ad violator: ASCI
In Advertising
A lookback at Anushka Sharma's brand endorsement journey on her 35th birthday
A lookback at Anushka Sharma's brand endorsement journey on her 35th birthday
In Advertising
95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey
95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey
In Digital
Bobble AI launches conversational commerce offering – Super
Bobble AI launches conversational commerce offering – Super
In Digital
White Rivers Media’s 4P approach helps them create an impact and hack subcultures
White Rivers Media’s 4P approach helps them create an impact and hack subcultures
In Digital
India’s digital ad spend to surge to $21 billion by 2028: Redseer Strategy Consultants
India’s digital ad spend to surge to $21 billion by 2028: Redseer Strategy Consultants
In Digital
India has 350 million users transacting online; set to double by 2030: Redseer report
India has 350 million users transacting online; set to double by 2030: Redseer report
In Digital
HT Media launches first-party audience targeting solution - HT One Audience
HT Media launches first-party audience targeting solution - HT One Audience
In Digital
Despite muted ad revenues globally, sunny days ahead for digital platforms
Despite muted ad revenues globally, sunny days ahead for digital platforms
In Digital
Supradyn Immuno+ new campaign educates and urges consumers to act on daily immunity requirements
Supradyn Immuno+ new campaign educates and urges consumers to act on daily immunity requirements
In Ad Craft
One in two Indians planning to upgrade their gadgets and smartphones this festive season: HT Media – Aroscop report
One in two Indians planning to upgrade their gadgets and smartphones this festive season: HT Media – Aroscop report
In Print
In-depth: Creatively dry – Why does OOH lack the oomph factor?
In-depth: Creatively dry – Why does OOH lack the oomph factor?
In In-depth
Licious launches new campaign for its ready-to-cook Biryani Meat and Masala Mix
Licious launches new campaign for its ready-to-cook Biryani Meat and Masala Mix
In Advertising
Indian ad industry to grow by 16% to reach $11.1 billion in 2022: Dentsu International report
Indian ad industry to grow by 16% to reach $11.1 billion in 2022: Dentsu International report
In Advertising
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
In Marketing
Kantar Marketplace adds AI-powered digital ad testing to platform
Kantar Marketplace adds AI-powered digital ad testing to platform
In Digital
Dunzo’s latest campaign mourns the sad demise of ‘Fridgesh Coolkarni’
Dunzo’s latest campaign mourns the sad demise of ‘Fridgesh Coolkarni’
In Ad Craft
Swiggy’s #SantaOpenToWork campaign offers a quirky, timely take on Christmas
Swiggy’s #SantaOpenToWork campaign offers a quirky, timely take on Christmas
In Ad Craft
Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls
Political parties to increase digital ad spends by 20% ahead of 2022 assembly polls
In Advertising
Google’s Aditya Swamy joins ASCI board, Facebook’s Sandeep Bhushan is a special invitee
Google’s Aditya Swamy joins ASCI board, Facebook’s Sandeep Bhushan is a special invitee
In Advertising