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In-depth: Have ads lost their musical touch in the fast-paced digital world?
Dettol shows how its Foaming Handwash range makes hand hygiene a fun experience in TVC
Gravity Integrated appoints Avni Chinoy as Managing Partner and Chief Creative Officer
In Digital
Parle is India’s most chosen FMCG Brand for a record 9th year in a row: Kantar Brand Footprint India Report
Dettol launches anthem to spread message of hope
BestMediaInfo reveals jury for Rising Star Awards 2021
Reckitt Benckiser rebrands as Reckitt
Lead School appoints Anupam Gurani as new CMO
In Digital
Ad volumes of H2 2020 grew 34% over H1 2020
IMG Reliance wins global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights
iTV Foundation and Dettol launch initiative on Global Handwashing Day
Why hygiene is the new Viagra
Influencer marketers come up with new strategies amid changing consumer behaviour during lockdown
Brands’ safe bet on marketing of essential goods
Commentary: Do consumers really care about brands when bare essential is top priority?
Ads on news television grow in Week 13, overall TV advertising dips
#FightingCoronavirus: McCann India shoots TVC for Dettol from the confines of home
Covid-19 Impact: Advertising on Hindi news channels up 26%, English gets 53% more ads
#FightingCoronavirus: Reckitt Benckiser commits £32mn globally
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
Leo Burnett reinforces account management team in Mumbai
Sambit Mohanty returns to McCann as Head of Creative - South
McCann and Ogilvy Group named Effie India 2020 Agency of the Year
316 finalists for Effie 2020
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In Digital