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Goafest 2023: Data is a double-edged sword, say marketing professionals
How’s Goafest gearing up to woo adland professionals in 2023
Creative agencies rake in 20-30% additional revenue during IPL 2023
E-Commerce Marketing In The Digital Age: Strategies and Trends for Success
Mi Ads appoints Xapads Media as its core agency partner for India
88% brands expect to increase MarTech spending over next three years: Mirum India report
Synchronize India and Unomer launch IPL ad effectiveness measurement solution - Score
APAC Effie Awards 2023 appoints Publicis’ Anupriya Acharya and Unilever’s Dennis Perez as Heads of Jury
Garage Worldwide appoints Sanjay Deshmukh as CEO
In Digital
DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ
In Digital
In-depth: What do creative agencies need to stay relevant in 2023
Carat India wins TimesPro’s integrated media mandate
70% of firms increasing their programmatic activity from 2021 in Japan and Asia-Pacific region: OpenX and ExchangeWire Research
Mohan Wilson become Nissan India’s Director Marketing, Product & Customer Experience
Every click is a consumer trusting an organisation with their personal data: Anindita Veluri of Adobe India
Publicis Media Services appoints Rajesh Viswanath as SVP, Data Sciences and Vivek Tyagi as Head of Performance Marketing
ADK acquires Rage Communications; expands footprint to India & Australia
6 content trends that will transform the way you market
Ants Digital appoints Faisal Haq as Chief Operating Officer
In Digital
Nearly all marketers to achieve a single customer view by end of 2022, Zeotap report
In Digital
WPP India revenue up 7.1% in July-Sep quarter versus 2019
WebEngage names Ankur Gattani as VP, Growth and Marketing
Bayer names MediaCom as global media agency
Only 12% marketers have data access and capabilities to extract high value from real-time marketing: Capgemini research
Vinod Thadani named Chief Digital Growth Officer, dentsu Media Group and CEO iProspect India
In Digital