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How OTT players can address challenges of clubbing subscriptions and piracy
In OTT
How OTT platforms can expand SVOD penetration in India
In OTT
Data costs to make free IPL streaming on digital an exorbitant affair
How important is conversational insights-first strategy for business growth
India has 350 million users transacting online; set to double by 2030: Redseer report
In Digital
OTT market to reach $13-15bn in 10 years; SVOD and AVOD to grow more than 2X by 2026
In OTT
Over 90% of Indian users to be on 4G network by 2020 end: MoMagic’s Mobile Phone survey report 2020
In Digital
Rethink: Does the world really need another advertising agency, asks Nirmalya Sen
Internet Usage in India exceeds half a billion people for the first time
In Digital
In-depth: Understanding the rural consumer and how to market to them
India to become a one-trillion ad market by 2022: Magna Adex Report
Google launches ad solutions for India
In Digital
Connecting with the future of the Indian telecom industry
Zee Melt 2017: YouTube remains king of online video consumption: Culture Machine-Kantar IMRB study
M&E to grow faster at 14% over 2017-21: FICCI-KPMG Report 2017
Women spend twice the time spent by men on smartphones, says report
In Digital
Online video a part of lives of 85% of connected Indian consumers: Kantar TNS Study
In Digital
Ficci Frames 2016: How do you keep them from skipping the ad?
In Digital
Ficci Frames 2016: Will OTT consumers be willing to pay?
In Digital
Netflix hopes to change the VOD dynamics; the competition is ready
In Digital
Star India expected to become a billion dollar EBITDA by 2020: James Murdoch
‘Thumb mein hai dum’, says Flipkart’s new campaign