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EarlySalary rebrands as ‘Fibe’
Melorra’s #HarGharMelorra campaign marks the beginning of festive season
GenZ and millennials are stiffening competition among pet-care brands
Scarecrow M&C Saatchi and Reliance Jewels pay tribute to Maharashtra’s royal heritage with “Mahalaya” jewellery collection
Varun Dhawan becomes first Prime Bae, to share inside scoop on Prime Video content
In OTT
BookMyShow’s latest campaign unveils India leg of Pratik Kuhad’s ‘The Way That Lovers Do’ world tour
K Raja Prasad Reddy of Sakshi Group elected as new INS President
In Print
Varun Dhawan challenges Prime Video in humorous film; Promises to reveal ‘andar ki khabar’
In OTT
We are going all guns blazing on marketing this festive season: Ranjana Krishnaswamy of Tanishq
Ashish Pathak joins Edelman India as Executive Creative Director
Rediffusion creates Tynor’s first brand campaign “Stop. Never”
Ajio launches star-studded campaign to promote its all-stars sale
L&T Technology Services, ISG and CNBC TV18 launch ‘Digital Engineering Awards’
Tyre brand Ralco urges users to make #NoPressureDelivery a part of every delivery instruction
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
Thought Blurb Communications elevates Renu Somani to National Creative Director role
Power Gummies’ new ad film features Shamita Shetty
TV channels aren’t lagging behind OTTs in deploying larger-than-life marketing tactics: Viacom18's Sapangeet Rajwant
Asian Paints’ #StealTheSpotlight campaign featuring Deepika Padukone displays Royale Glitz paint’s features
Pre-buzz campaigns might be the new normal, but do they deliver?
Kartik Aaryan becomes brand ambassador for Nestle’s Munch Max
TRAI to scrap NTO altogether, a fresh tariff regime is in the pipeline
Zee TV stars grace the red carpet of ‘Zee Rishtey Awards’
MiQ announces partnership with private equity firm Bridgepoint
News Flash: Rajdeepak Das becomes Chairman of Publicis Groupe’s Creative Council for South Asia