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'Cricket World Cup frenzy by offering freebies'
Otrivin helps Bengaluru’s underprivileged school children breathe cleaner through its ‘Pollution Capture Pencils’ initiative
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Ad Craft
Del Monte’s campaign for its mayonnaise range features chef Vikas Khanna
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Sony Liv attracts advertisers through culinary reality series ‘MasterChef India’
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OTT
Wunderman Thompson Kolkata highlights ‘Total comfort’ quotient of casual wear brand 'Onn' in new campaign
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Advertising
Aaj Tak becomes the first news YouTube channel in the world to cross 50 million subscribers
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Television
Contextual advertising company Seedtag enters Indian market
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Colors Bangla to present world television premiere of ‘Hullor’
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Television
Netflix’s The Elephant Whisperers bags nomination at 95th Oscars
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OTT
Biryani By Kilo ropes in PV Sindhu as its brand ambassador
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Marketing
Spotify to trim its workforce by 6%, Chief Content Officer Dawn Ostroff to leave
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Digital
Actor Yash says 'I love you, Pepsi!’ as he becomes its new brand ambassador
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Marketing
Star Sports hails the Women in Blue ahead of ICC Women’s T20 World Cup 2023 in its new promo
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ILT20, backed by Fair Play News as Official Partner, makes its debut in UAE
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Industry Briefs
Tata Play Binge partners with Comviva to accelerate its digital content
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OTT
Nykaa Fashion’s campaign featuring Alaya F announces onboarding of fashion brand Cider on the platform
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APAR Anushakti wires’ second TVC showcases Sonu Sood and a glimpse of the world in 2070
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Goafest 2023 to be held between May 24-26
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Advertising
Irrespective of increasing cost, cricket remains the biggest growth driver: Wavemaker India’s Shekhar Banerjee
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Advertising
PVR’s ad revenue grows 38.5% QoQ to Rs 792 crore in Q3 FY23
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Marketing
Euro Pratik’s TVC campaign features actor Hrithik Roshan
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Wunderman Thompson Kolkata creates new campaign for Exide Sunday
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Multi-genre music and lifestyle festival Vh1 Supersonic 2023 announces its artist line-up
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Freshey's ‘Soft and Strong’ campaign takes a cheerful route to introduce its new offering
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Supreme Court endorsing NCLAT order against Google raises Indian internet firms’ hope
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Digital
Netflix founder Reed Hastings steps down as CEO; to continue as Executive Chairman
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OTT
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