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Nourish’s new TVC shows Shilpa Shetty listing the benefits of quality dry fruits consumption to sister Shamita
In-depth: Creatively dry – Why does OOH lack the oomph factor?
We have significantly reduced our brand marketing budget: Gaurav Munjal of Unacademy
Sideways gets dry fruits company Happilo’s creative mandate
Digital leg of Friends Adult dry pants’ ‘Azadi Mubarak’ campaign kicks-off
Everyuth Naturals’ ‘Dry Skin Ko Do Nature Ka Pyaar’ campaign announces its entry in the body lotions market
CupShup secures digital mandate for Treebo Hotels
In Digital
New research by WARC shows that highly awarded creative ideas are significantly more effective
Vanish launches campaign, promises to give ‘dry clean like results’
OTT shows on TV — Apna time aayega
Hindi GECs bank on best of their libraries in the third week of nationwide lockdown
Logicserve Digital is digital AOR for Wet & Dry Personal Care Pvt. Ltd.
In Digital
Red FM changes stationality to 93.Dry Red FM for a day
New product launches, on-ground experiential marketing to steer growth for United Breweries
ITC Savlon introduces ‘Swachhata Ka Gullak’ to sensitise kids on need for an eco-friendly life
Hakuhodo India introduces Maruti Suzuki’s MPV from Nexa, the XL6, with #FeelsJustRight campaign
‘Welspun Quik Dry Movement’ takes a step forward to help Mumbaikars during rains
Spikes Asia announces first-ever ‘See It Be It’ programme for Asia
R/GA willing to expand to India, says Barry Wacksman
In Digital
FCB Ulka’s Sindoor Khela amongst world’s top-10 campaigns by Warc
Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
In Digital
DBS Bank and mCanvas take a gaming approach to promote waste recycling
In-depth: Double advantage for news channels as elections follow festivities
How India's first homegrown dry battery maker is transforming itself into an FMCG giant
In Digital
FTAs: High on viewership, dry on revenues