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Dettol celebrates Global Handwashing Day 2022 under its ‘Banega Swasth India’ campaign
ASCI upholds 257 complaints of misleading ads in June and July, 2020
Jacqueline Fernandez is brand ambassador for Pee Safe’s Raho Safe products
Kalyan Jewellers appoints two new directors and names a new Chief Executive Officer
Mother Dairy’s butterscotch-flavoured Haldi Milk is a traditional Indian drink with a contemporary touch
After first shortlist, D&AD announces shortlisted entries for additional 11 categories
Five Indian campaigns among shortlists in D&AD Awards
Natural diamond jewellery will emerge stronger, says Richa Singh of Diamond Producers Association
Now playing: An uneven advertising volume on national Hindi news channels
The curious case of nosediving TV ad revenue even as the show goes on
Facebook’s ‘I For India’ concert with the Indian entertainment industry on May 3
In Digital
Companies across globe worried about brand visibility, says Karan Shroff of Unacademy
We will be focused on TV and digital after Covid crisis are over, says Udit Malhotra of MG Motor
iD Fresh Food appoints Rahul Gandhi as Chief Marketing Officer, strengthens leadership team
Covid-19 pandemic will force us to try newer models and going digital is one of them, says Gunjan Arya of OML
In Digital
Sharp business recovery likely in second half of this fiscal, predicts Rohit Ohri of FCB India
Will the ad rates on TV see a downward spiral despite surge in viewership during Covid-19 crisis?
80% consumers’ purchase will depend on how well a brand responds to Covid-19 crisis, says Edelman study
#FightingCoronavirus: Radico Khaitan provides first batch of hand sanitisers to govt authorities, hospitals in a few states
Share of viewership and ad volume of news genre set to grow further in 2020, Ashish Pherwani of EY
M&E growth may be flat in 2020 if the Covid-19 crisis ends in a month, says Ashish Pherwani of EY India
#Fighting Coronavirus: How ed-tech brands are helping students learn online
In Digital
TV viewership up by 5%, advertising grows by 11% between March 7-13
Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
Coronavirus outbreak: Government asks States/UTs to ensure operational continuity of print and electronic media