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'Cord-cutting'
Uday Shankar pitches JioCinema against TV even as Harit Nagpal predicts Pay TV’s growth
In
Television
In-depth: How India’s top marketers are solving attribution-related challenges
In
In-depth
Will removing Star Sports from base pack backfire for Reliance-owned DPOs?
In
Television
IPL on HD TV – The home of premium audiences
In
Partner Content
Addressable TV becoming mainstream and boom-time for sports business: GroupM's TYNY report
In
Advertising
CTV in India – A scale not proportionate to the hype
In
Digital
DOOH and CTVs might grow by 5X and 2X, respectively, in 2023: Siddharth Dabhade of MiQ
In
Digital
13 million households, constituting 5% of projected TV universe, to be cord-cutters by 2026 in India: KPMG
In
Television
How brands can leverage programmatic for CTV and DOOH
In
Digital
CTV audiences more likely to spend on discretionary products than other internet users: Interactive Avenues and Matterkind Playbook
In
Marketing
AVOD revenue to see growth from SME advertisers in next 3-4 years: Nikhil Gandhi of MX Media
In
OTT
Television revenue expected to grow at a CAGR of 4-5% & reach Rs 826 billion by 2024: EY FICCI M&E 2022 report
In
Television
OTT market to reach $13-15bn in 10 years; SVOD and AVOD to grow more than 2X by 2026
In
OTT
Indian M&E industry on-track to reach $ 55-70 billion by 2030: CII – BCG Big Picture 2021 Report
In
Television
Government mulling to free broadcasting industry from TRAI’s shackles
In
Television
Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
In
Commentary
OTT boom may lead to cord-cutting sooner than expected: KPMG-Eros Now Report
In
OTT
Length of advertisement on digital platforms impacts viewership, says GroupM study
In
Digital
Preeti Jadhav joins Vidooly as Vice-President, Revenue
In
Digital
Times of India Group hikes ad rate
In
Print
To The New launches VideoReady
In
Digital
FICCI Frames 2014: Television 3.1 – A little more money for a little more valuable content
In
FICCI Frames 2014
Interview: Rose Anderson, NYF Television & Film Awards Executive Director
In
Television