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Havells urges consumers to #LookUp in its new ad campaign
Havells urges consumers to #LookUp in its new ad campaign
In Ad Craft
Kartik Aaryan and Max Protein form 'Protein Police' force to bust unhealthy snacking
Kartik Aaryan and Max Protein form 'Protein Police' force to bust unhealthy snacking
In Marketing
Shopsy plays key role in bringing e-commerce to more under-served markets in India: Madhuvanthi Ananth
Shopsy plays key role in bringing e-commerce to more under-served markets in India: Madhuvanthi Ananth
In Advertising
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
In In-depth
Hrithik Roshan becomes brand ambassador for itel Mobile India
Hrithik Roshan becomes brand ambassador for itel Mobile India
In Marketing
Cheil India’s campaign for Next-Gen MG Hector brings alive the ‘It’s a Human Thing’ theme
Cheil India’s campaign for Next-Gen MG Hector brings alive the ‘It’s a Human Thing’ theme
In Ad Craft
Ogilvy rolls out numerous activities for its client brands at 83rd edition of Kila Raipur Rural Olympics
Ogilvy rolls out numerous activities for its client brands at 83rd edition of Kila Raipur Rural Olympics
In Advertising
SBI Life’s #SapnaHaiTohPooraKaro campaign appeals to the 'responsible ambition’ fuelling consumers
SBI Life’s #SapnaHaiTohPooraKaro campaign appeals to the 'responsible ambition’ fuelling consumers
In Ad Craft
Enigmatic Smile appoints MS Dhoni as its brand ambassador in India
Enigmatic Smile appoints MS Dhoni as its brand ambassador in India
In Marketing
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
In Marketing
ITC to acquire D2C brand Yoga Bar
ITC to acquire D2C brand Yoga Bar
In Marketing
Staying true to the ‘Rise’ philosophy, Mahindra Rise’s new ad campaign aims to make consumers make informed decisions
Staying true to the ‘Rise’ philosophy, Mahindra Rise’s new ad campaign aims to make consumers make informed decisions
In Advertising
Maggi’s new TVC aims to amplify its New Year special ‘Super Bonanza’ offer
Maggi’s new TVC aims to amplify its New Year special ‘Super Bonanza’ offer
In Ad Craft
Bisleri International unveils new digital campaign for its delivery at-home app ‘Bisleri @Doorstep’
Bisleri International unveils new digital campaign for its delivery at-home app ‘Bisleri @Doorstep’
In Ad Craft
70% of consumers buying products on social media said they trust influencers: Capegemini report
70% of consumers buying products on social media said they trust influencers: Capegemini report
In Marketing
Expect Zee, Sun and TV Today ad revenue to grow by 8.5%, 9% and 12.4% QoQ, respectively: Elara Capital
Expect Zee, Sun and TV Today ad revenue to grow by 8.5%, 9% and 12.4% QoQ, respectively: Elara Capital
In Television
Alia Bhatt and Ranbir Kapoor vouch for Rungta Steel’s #EkdumSolid proposition in its new TVC
Alia Bhatt and Ranbir Kapoor vouch for Rungta Steel’s #EkdumSolid proposition in its new TVC
In Ad Craft
McDonald's India’s TVC shows consumers forgetting Virender Sehwag’s name because of ‘Chicken Big Mac’
McDonald's India’s TVC shows consumers forgetting Virender Sehwag’s name because of ‘Chicken Big Mac’
In Ad Craft
H&M launches ‘Loooptopia’ on Roblox to provide gaming experience to consumers
H&M launches ‘Loooptopia’ on Roblox to provide gaming experience to consumers
In Digital
India Gate’s ‘#BasmatiRiceSeNoCompromise’ campaign aims to enable customers to make the right choice
India Gate’s ‘#BasmatiRiceSeNoCompromise’ campaign aims to enable customers to make the right choice
In Ad Craft
McCain Foods India and dentsu X come together for #FreezerMeMcCainGharMeKarishma campaign
McCain Foods India and dentsu X come together for #FreezerMeMcCainGharMeKarishma campaign
In Ad Craft
CenturyDoors urges consumers to make informed choices before buying doors in digital film
CenturyDoors urges consumers to make informed choices before buying doors in digital film
In Ad Craft
Ceat’s latest TVC featuring Aamir Khan showcases the 5-star BEE ratings of its premium tyres
Ceat’s latest TVC featuring Aamir Khan showcases the 5-star BEE ratings of its premium tyres
In Ad Craft
Home Credit India releases second brand campaign on lines of the new ‘Zindagi Hit!’ brand thought
Home Credit India releases second brand campaign on lines of the new ‘Zindagi Hit!’ brand thought
In Ad Craft
Traditional media has lower engagement among 24 and below age group: YouGov
Traditional media has lower engagement among 24 and below age group: YouGov
In Marketing