Rising Star Awards 2022 - Winners

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Search Results for 'Consumer segment'
Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
D2C brands expect 2X growth during festive period
Indian consumers keen to embrace sustainable products; purchasing behaviour to follow: Bain & Company report
HiveMinds bags Digital Marketing mandate for Rupeek
The Gen-Z cohort: The dream of the brands, marketers, advertisers
Deep Ajwani joins udChalo as Chief Marketing Officer
Digital-only content consumers estimated to reach 30 million in 2024 from 12 million in 2021: EY FICCI M&E report 2022
In Digital
DViO Digital bags ZebPay’s digital creative mandate
In Digital
Visa's Avik Chatterjee joins Star Sports as VP and Head of Marketing – Emerging Sports
Unicorn start-up Meesho partners with DViO Digital for high-decibel festive campaigns
In Digital
Lenovo names Dinesh Nair as Director, Consumer Business, India
Netsurf Network’s Naturamore unveils first marketing campaign with Saif and Kareena
In-depth: Why selling specifically to senior citizens is yet to catch the fancy of marketers
OLX’s new campaign plays up the brand promise of win-win exchanges
Kantar launches new youth study ‘#PlanetY’
Durex doesn't believe in objectifying women in campaigns, treats men and women equally: Pankaj Duhan of RB Health
How Yamaha raced past slowdown to become a jazzy brand in India
Jolly Rancher launches triple-layered lollipop ‘Triple Pop’
Biggest digital-led community and influencer marketing programme to launch Z by HP
Cargill appoints Subin Sivan as Marketing Head for its oil business in India
SBI Card revamps brand identity, unveils new logo
Britannia lends a helping hand to women looking for financial independence
Cadbury Dairy Milk celebrates 70th year in India with new campaign and moments of generosity
Youth viewership patterns similar on weekdays and weekends, says BARC study
In-depth: Understanding the rural consumer and how to market to them