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Shift towards fragmented measurement demands frequent reporting: Comscore’s Geet Lulla
Shift towards fragmented measurement demands frequent reporting: Comscore’s Geet Lulla
In Goafest 2023
Spikes Asia 2023: 7 new shortlists for India in Design and Mobile categories
Spikes Asia 2023: 7 new shortlists for India in Design and Mobile categories
In Advertising
Amazon announces layoff of close to 18,000 staff; Salesforce to cut 8,000 jobs
Amazon announces layoff of close to 18,000 staff; Salesforce to cut 8,000 jobs
In Marketing
India Today Group claims leadership in CTV viewership
India Today Group claims leadership in CTV viewership
In Television
Dish TV India launches single login and subscription model ‘Watcho OTT’
Dish TV India launches single login and subscription model ‘Watcho OTT’
In Television
Tata Play Binge adds Planet Marathi, NammaFlix and Chaupal to its list of offerings
Tata Play Binge adds Planet Marathi, NammaFlix and Chaupal to its list of offerings
In OTT
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
In In-depth
Tata Play Binge onboards hoichoi to offer a bouquet of Bengali entertainment
Tata Play Binge onboards hoichoi to offer a bouquet of Bengali entertainment
In Digital
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
In Advertising
AajTak launches connected devices stream “Aaj Tak Live News Stream”
AajTak launches connected devices stream “Aaj Tak Live News Stream”
In OTT
InMobi expands APAC leadership for Advertising Business
InMobi expands APAC leadership for Advertising Business
In Advertising
Unbundling sponsorship of women’s sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
Unbundling sponsorship of women’s sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
In Marketing
The Qt Company launches digital advertising solution with focus on monetisation, productivity
The Qt Company launches digital advertising solution with focus on monetisation, productivity
In Digital
Zee’s Amit Goenka wins 21st Century Icon Awards in the “Outstanding Media and Entertainment Award’ category
Zee’s Amit Goenka wins 21st Century Icon Awards in the “Outstanding Media and Entertainment Award’ category
In Digital
Stand out and be heard this festive season with Spotify
Stand out and be heard this festive season with Spotify
In Digital
Wion’s Palki Sharma Upadhyay receives TV Anchor of the Year award at IAA Leadership Awards 2021
Wion’s Palki Sharma Upadhyay receives TV Anchor of the Year award at IAA Leadership Awards 2021
In Television
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Tata Sky Binge adds two new OTT apps, total number of partner apps on platform rises to 13
Tata Sky Binge adds two new OTT apps, total number of partner apps on platform rises to 13
In OTT
Amazon Prime Video launches profile avatars inspired by Amazon India Originals
Amazon Prime Video launches profile avatars inspired by Amazon India Originals
In OTT
News consumption at par with music streaming on connected TV: mediasmart report
News consumption at par with music streaming on connected TV: mediasmart report
In Television
Zee to hire 500+ tech aficionados at its digital hub in Bengaluru
Zee to hire 500+ tech aficionados at its digital hub in Bengaluru
In Digital
Millennials and Gen Z believe brands have the power to create communities based on common interests and passions: Spotify’s Culture Next Report
Millennials and Gen Z believe brands have the power to create communities based on common interests and passions: Spotify’s Culture Next Report
In Digital
Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV (CTV) advertising in India
Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV (CTV) advertising in India
In Digital
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
In Advertising
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific
In Advertising