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Shift towards fragmented measurement demands frequent reporting: Comscore’s Geet Lulla
Spikes Asia 2023: 7 new shortlists for India in Design and Mobile categories
Amazon announces layoff of close to 18,000 staff; Salesforce to cut 8,000 jobs
India Today Group claims leadership in CTV viewership
Dish TV India launches single login and subscription model ‘Watcho OTT’
Tata Play Binge adds Planet Marathi, NammaFlix and Chaupal to its list of offerings
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
Tata Play Binge onboards hoichoi to offer a bouquet of Bengali entertainment
In Digital
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
AajTak launches connected devices stream “Aaj Tak Live News Stream”
InMobi expands APAC leadership for Advertising Business
Unbundling sponsorship of women’s sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report
The Qt Company launches digital advertising solution with focus on monetisation, productivity
In Digital
Zee’s Amit Goenka wins 21st Century Icon Awards in the “Outstanding Media and Entertainment Award’ category
In Digital
Stand out and be heard this festive season with Spotify
In Digital
Wion’s Palki Sharma Upadhyay receives TV Anchor of the Year award at IAA Leadership Awards 2021
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
Tata Sky Binge adds two new OTT apps, total number of partner apps on platform rises to 13
Amazon Prime Video launches profile avatars inspired by Amazon India Originals
News consumption at par with music streaming on connected TV: mediasmart report
Zee to hire 500+ tech aficionados at its digital hub in Bengaluru
In Digital
Millennials and Gen Z believe brands have the power to create communities based on common interests and passions: Spotify’s Culture Next Report
In Digital
Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV (CTV) advertising in India
In Digital
ASCI’s final guidelines for influencer advertising on digital media to come into force from June 14
Global ad spend expected to grow by 5.8% in 2021; forecast to grow by 5.9% in Asia-Pacific