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Guest Times: Leveraging the power of insights
Legacy agency heads are not focusing much on digital in India, says Martin Sorrell
In Digital
Ogilvy appoints Shouvik Roy as head of Ogilvy Delhi
Rising Star: Netra Natarajan, Copy Supervisor, VMLY&R India
WARC’s 2019 Asian Strategy Report outlines key marketing trends in the region
Lodestar UM retains Mahindra & Mahindra media account
DDB Mudra hits Gold for India at Warc Prize for Asian Strategy 2019
Publicis Groupe’s Arc Worldwide launches Shopper Marketing and Retail Knowledge Centre
Coca-Cola’s Rani Float is a delicious blend of fruit juice and real fruit pieces
Tech can enhance creativity but can’t replace human creative spark, says Matthew Gyves of Adobe
In Digital
Is the fizz out of festive advertising for beverage brands?
Facebook exits from world’s top 10 most valuable brands
In Digital
Parle Products ups digital spends to 15% after a tweet compels it to re-launch Rola Cola
Coca-Cola, Diesel join forces to design capsule collection from recycled materials
Fanta appoints MediaMonks as new lead agency for South-East Asia
Mindshare rules Smarties 2019 shortlists
What VG Siddhartha’s demise means for brand CCD
Coca-Cola India & South West Asia rejigs leadership team
Coca-Cola rides on cricket to engage with consumers, both online and offline
DSport to broadcast Round 2 Draw for Asian Qualifiers to FIFA World Cup Qatar 2022
Is Coke’s smartwater smart enough to impress consumers?
How brands cashed in on Cricket World Cup frenzy by offering freebies
'Cola War' continues as Pepsi ropes in 87-year-old Charulata Patel, steals show from Coke
Coca-Cola India introduces Fanta Juicy+, chooses Sara Ali Khan as new brand ambassador
smartwater unveil new films with Rana Daggubati and Radhika Apte in their unique style