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Tilt Brand Solutions appoints Michelle Suradkar as Chief Operating Officer
Coca-Cola extends its partnership with Sourav Ganguly as an ambassador
UBL’s Debabrata Mukherjee elected Chairman of Audit Bureau of Circulations for 2021-2022
Thums Up partners with Mohammed Siraj, celebrates determination of Indian fast bowler through its campaign
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Arun Iyer’s Spring Marketing Capital invests in fashion brand Bewakoof
In Digital
TV to get lion’s share of Thums Up’s ad spends for Tokyo 2020 Paralympic Games
Nykaa appoints Google’s Shilpa Jain as AVP, Consumer and Market Insights
In Digital
Leo Burnett strengthens planning team with senior appointments
Moj and ShareChat strengthen monetisation team with two key hires
In Digital
Adex likely to increase two-fold over May-July on back of major sporting events
Sony Sports channels announce Live wraparound studio show, Sports Extraaa for the Olympic Games Tokyo 2020
Brands bank big on Indian-language digital content, look beyond English-speaking audience
In Digital
Saakshi Verma Menon joins Kimberly-Clark India as Marketing Director
Thums Up evolves from reel-world to real-world heroism with its Olympics campaign
Thums Up salutes real heroes of Olympics as India enters its 100th year of participation at Games
Aditi Anand appointed as Head, Creative Strategy for Brand Coca-Cola, India and South West Asia
Coca-Cola appoints Devyani Rajya Laxmi Rana in VP role
SMC Group launches operations in India in partnership with El Sol Strategic Consultants
Experts urge Coca-Cola to either avoid athletes as endorsers or introduce a healthier portfolio
Cannes Lions 2021 Live: The story behind the rebranding of fast food chain Burger King
Amul and Fevicol take jibes at Ronaldo-Coca-Cola row
Ronaldo’s snub to Coke: Is it time for brands to rethink their collaboration strategies?
Zenith India appoints Priyanka Kapur as Vice-President to lead its Nestlé business
40% organisations at a nascent stage in MarTech capabilities