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Vice Media Group unveils its office created inside the metaverse
In Digital
Thums Up ropes in Shah Rukh Khan for a ‘toofani’ campaign
Maaza brings together Amitabh Bachchan & Pooja Hegde for ‘Dildaar Bana De’ campaign
In-depth: How can brands navigate the tricky Metaverse landscape?
Coca-Cola India unveils ‘Coke Tables’ campaign with Diljit Dosanjh in Punjab
Kinley launches ‘Boond Boond Mein Vishwas’ campaign featuring MS Dhoni
Actor Vijay Deverakonda features in Thums Up’s new action-packed campaign
D2C platform Cloud Tailor appoints Jockey’s MC Cariappa as Independent Advisor
Kantar announces Link AI’s availability on its market research platform
Thums Up’s ‘Toofan’ campaign ft Jasprit Bumrah highlights its strong taste & experience
RepIndia onboards Innocean’s Durgesh Tiwari as Senior Account Director – ORM
In Digital
What the Calcutta Season must learn from the Seasoned Indian
Swapan Seth joins Rediffusion as Executive Director
New York Festivals 2022 Advertising Awards opens for entries; BCW’s Fede Garcia named Executive Jury President
Vector Brand Solutions reveals its Operating Leadership Team
PHD names Chris Stephenson as Worldwide Chief Marketing Officer
Google consolidates global media mandate with WPP’s Essence
In Digital
How much did sponsors’ ads build awareness during ICC Men’s T20 World Cup 2021
DoubleVerify to acquire OpenSlate
In Digital
WPP bags Coca-Cola’s global marketing mandate, including India
Kantar Marketplace reaches $100 million revenue milestone in 2.5 years of operation
Rashi Goel joins Amazon India as Director, Marketing
Fastrack ups ad spends by 35% for Q3; repositions from ‘Moves On’ to ‘You Do You’
Rashi Goel quits Nestle India
Audio has a distinct edge over video, says Arjun Kolady of Spotify India
In Digital