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Cannes Lions: B2B category businesses are going to drive the growth for advertising industry: Ryan Roslansky, LinkedIn CEO
India secures 28 shortlists at APAC Effie Awards 2022
With a brand value of $947.1 billion, Apple is the world’s most valuable brand: Kantar
Azazul Haque quits Mullen Lintas as Chief Creative Officer
Sprite’s new ‘Thand Rakh’ campaign urges youth to ‘chill’ despite the intense heat
PepsiCo India to call media & creative pitches, barring WPP agencies
Ogilvy Mumbai bags 63 shortlists at The One Show 2022
Metaverse: Impact and Implications for Brands
In Digital
Adobe announces new innovations, integrations to help brands to succeed in the Metaverse
GroupM tops media agency groups with over $1028 million worth new business value: COMvergence report for Indian market
Cola ads are back, but where is the impact?
Shobiz Havas launches new brand identity and logo
Fanta’s commercial for new flavour ‘Apple Delite’ also introduces Kartik Aaryan as brand ambassador
Coca-Cola invites fans to try Coca-Cola Zero Sugar through #BestCokeEver? campaign featuring Kriti Sanon
Will ‘Sustainability’ be the keyword for brands in the years to come?
WPP India revenue in 2021 up by 18.6% (YoY) and 6% over 2019
Vice Media Group unveils its office created inside the metaverse
In Digital
Thums Up ropes in Shah Rukh Khan for a ‘toofani’ campaign
Maaza brings together Amitabh Bachchan & Pooja Hegde for ‘Dildaar Bana De’ campaign
In-depth: How can brands navigate the tricky Metaverse landscape?
Coca-Cola India unveils ‘Coke Tables’ campaign with Diljit Dosanjh in Punjab
Kinley launches ‘Boond Boond Mein Vishwas’ campaign featuring MS Dhoni
Actor Vijay Deverakonda features in Thums Up’s new action-packed campaign
D2C platform Cloud Tailor appoints Jockey’s MC Cariappa as Independent Advisor
Kantar announces Link AI’s availability on its market research platform