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Jaydeep Shah joins Sun Pharma as CMO for Consumer Health Business
Sebamed India VP and CMO Jaydeep Shah moves on
CEAT’s new SUV tyre campaign features Rohit Sharma, Shreyas Iyer and Shubman Gill
BCCI on boards Ceat, Dream11, Amul, Tata Group as official sponsors of WPL
Ceat’s latest TVC featuring Aamir Khan showcases the 5-star BEE ratings of its premium tyres
Ceat appoints Asian Paints’ Lakshmi Narayanan B as Chief Marketing Officer
Ogilvy wins four awards, MullenLowe Lintas Group bags three at IndIAA Awards
Do brands really lose customer affinity because of selective social media outrage?
Kinnect wins digital media mandate for Ceat
In Digital
Former Hyperspace VP National Arti Singh launches Connectexp
MX Takatak, Mindshare, Kinnect, Aditya Birla Capital, Ultratech and Affle get top honours at MMA’s Smarties India 2021 Awards
In Digital
In-depth: Friends forever—How brands can leverage each other’s strengths
As unlock begins, auto sector hopes to bounce back soon; major advertising push likely in next quarter
Kotak Mahindra Bank conducts OOH campaign across metro cities to publicise its limited 6.65% home loan rate
Cars24 appoints Kunal Mundra as new CEO for its cars vertical in India
In Digital
Ceat signs Rana Daggubati as brand ambassador, unveils campaign
White Rivers Media appoints Varun Mundra as Head of Client Partnerships
In Digital
Ceat signs two-year deal with Aamir Khan as brand ambassador
Marketing 2020: Video, vernacular and voice are our focus, says Ceat Tyres CMO Amit Tolani
Emvies 2019: Mindshare and HUL back to the top
In-depth: How personalised marketing is making customer acquisition easier for brands
Ad rates for Sunday’s India-Pakistan World Cup match shatter all previous records
Decoding Star Sports' marketing strategy for ICC World Cup 2019
In-depth: What makes consumers love a brand
In-depth: How blockchain is the answer to many problems in advertising