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Search Results for
'CTV'
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
In
Television
Why IPL won’t scale up on Digital
In
Partner Content
Magnite launches next-generation CTV and OTT monetisation platform – ‘Magnite Streaming’
In
Television
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In
Digital
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
In
OTT
CTV in India – A scale not proportionate to the hype
In
Digital
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In
Digital
India Today Group claims leadership in CTV viewership
In
Television
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart
In
Television
Will cable operators sustain a 5G assault on linear TV?
In
Television
How brands can leverage programmatic for CTV and DOOH
In
Digital
CTV audiences more likely to spend on discretionary products than other internet users: Interactive Avenues and Matterkind Playbook
In
Marketing
Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life
In
Marketing
Amagi planning to target emerging CTV-led FAST market and cloud broadcast in India
In
Digital
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
In
Advertising
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In
Digital
Adjust reports 184% growth in CTV to mobile app installs
In
Digital
In-depth: What is fuelling the growth of Connected TV in India?
In
In-depth
MiQ partners with Samsung Ads to enable advertisers to reach Samsung Connected TV households
In
Advertising
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
In
OTT
DoubleVerify to acquire OpenSlate
In
Digital
News consumption at par with music streaming on connected TV: mediasmart report
In
Television
Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV (CTV) advertising in India
In
Digital
DoubleVerify appoints Doug Campbell as Chief Strategy Officer
In
Digital
