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Search Results for 'CTV'
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
Why IPL won’t scale up on Digital
Magnite launches next-generation CTV and OTT monetisation platform – ‘Magnite Streaming’
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In Digital
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
CTV in India – A scale not proportionate to the hype
In Digital
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
India Today Group claims leadership in CTV viewership
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart
Will cable operators sustain a 5G assault on linear TV?
How brands can leverage programmatic for CTV and DOOH
In Digital
CTV audiences more likely to spend on discretionary products than other internet users: Interactive Avenues and Matterkind Playbook
Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life
Amagi planning to target emerging CTV-led FAST market and cloud broadcast in India
In Digital
CTV ads help boost awareness by 19% and 10% uplift in purchase intent: Havas Media, MiQ & Samsung Ads study
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital
Adjust reports 184% growth in CTV to mobile app installs
In Digital
In-depth: What is fuelling the growth of Connected TV in India?
MiQ partners with Samsung Ads to enable advertisers to reach Samsung Connected TV households
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
DoubleVerify to acquire OpenSlate
In Digital
News consumption at par with music streaming on connected TV: mediasmart report
Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV (CTV) advertising in India
In Digital
DoubleVerify appoints Doug Campbell as Chief Strategy Officer
In Digital