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Indian companies have great opportunities to tap newer markets through marketing agility, says Nestle India’s Suresh Narayanan
Indian companies have great opportunities to tap newer markets through marketing agility, says Nestle India’s Suresh Narayanan
In Marketing
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
In Advertising
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video
In OTT
How digital is overtaking TV advertising, LV Krishnan explains
How digital is overtaking TV advertising, LV Krishnan explains
In Advertising
The concentration of media ownership poses a potential threat to democracy: TRAI’s PD Vaghela
The concentration of media ownership poses a potential threat to democracy: TRAI’s PD Vaghela
In Television
Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
In Digital
K Madhavan puts forth industry’s 5-point wishlist from I&B ministry
K Madhavan puts forth industry’s 5-point wishlist from I&B ministry
In Advertising
In-depth: Why Indian adex remains repressed compared to other global markets
In-depth: Why Indian adex remains repressed compared to other global markets
In In-depth
Indian M&E industry on-track to reach $ 55-70 billion by 2030: CII – BCG Big Picture 2021 Report
Indian M&E industry on-track to reach $ 55-70 billion by 2030: CII – BCG Big Picture 2021 Report
In Television
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
In OTT
2020 adex may shrink 16%, says BCG-CII report
2020 adex may shrink 16%, says BCG-CII report
In Digital
CNBC-TV18 and CII conduct a poll with 250 CEOs
CNBC-TV18 and CII conduct a poll with 250 CEOs
In Television
Greenshoots of recovery visible in FMCG sector; say industry leaders at CII Summit
Greenshoots of recovery visible in FMCG sector; say industry leaders at CII Summit
In Marketing
Ad spend on digital increasing but moving at a slower pace compared to viewership growth, says BCG-CII report
Ad spend on digital increasing but moving at a slower pace compared to viewership growth, says BCG-CII report
In Digital
BARC India awarded the ‘Most Innovative Company’ in 2018
BARC India awarded the ‘Most Innovative Company’ in 2018
In Television
M&E industry needs to be cognizant of moral dilemmas, says Sudhanshu Vats of Viacom18
M&E industry needs to be cognizant of moral dilemmas, says Sudhanshu Vats of Viacom18
In Television
M&E industry to grow at 11-12% over the next five years: CII-BCG report
M&E industry to grow at 11-12% over the next five years: CII-BCG report
In Television
Network18 and CII announce Global Natural Resources Conclave
Network18 and CII announce Global Natural Resources Conclave
In Television
India’s digital advertising grew by 15.5% in 2016, says CII-KPMG report
India’s digital advertising grew by 15.5% in 2016, says CII-KPMG report
In Digital
Embrace disruption to stay competitive: Sudhanshu Vats at CII Big Picture Summit
Embrace disruption to stay competitive: Sudhanshu Vats at CII Big Picture Summit
In Television
Convergence is the new multiplier for M&E’s $100 billion vision
Convergence is the new multiplier for M&E’s $100 billion vision
In Digital
Indian sports sponsorship market grew to Rs 5,190 crore in 2015
Indian sports sponsorship market grew to Rs 5,190 crore in 2015
In Television
CII-BCG report pegs India’s M&E sector at Rs 245,000 cr by 2020
CII-BCG report pegs India’s M&E sector at Rs 245,000 cr by 2020
In Television
Outdated policies blocking investments: Sanjay Gupta, COO, Star India
Outdated policies blocking investments: Sanjay Gupta, COO, Star India
In Television
Discovery’ JB Perrette at CII Summit
Discovery’ JB Perrette at CII Summit
In Television