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Indian companies have great opportunities to tap newer markets through marketing agility, says Nestle India’s Suresh Narayanan
Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video
How digital is overtaking TV advertising, LV Krishnan explains
The concentration of media ownership poses a potential threat to democracy: TRAI’s PD Vaghela
Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
In Digital
K Madhavan puts forth industry’s 5-point wishlist from I&B ministry
In-depth: Why Indian adex remains repressed compared to other global markets
Indian M&E industry on-track to reach $ 55-70 billion by 2030: CII – BCG Big Picture 2021 Report
As OTT platforms lose up to 50% subscription revenue to piracy, CII on war mode to tackle problem
2020 adex may shrink 16%, says BCG-CII report
In Digital
CNBC-TV18 and CII conduct a poll with 250 CEOs
Greenshoots of recovery visible in FMCG sector; say industry leaders at CII Summit
Ad spend on digital increasing but moving at a slower pace compared to viewership growth, says BCG-CII report
In Digital
BARC India awarded the ‘Most Innovative Company’ in 2018
M&E industry needs to be cognizant of moral dilemmas, says Sudhanshu Vats of Viacom18
M&E industry to grow at 11-12% over the next five years: CII-BCG report
Network18 and CII announce Global Natural Resources Conclave
India’s digital advertising grew by 15.5% in 2016, says CII-KPMG report
In Digital
Embrace disruption to stay competitive: Sudhanshu Vats at CII Big Picture Summit
Convergence is the new multiplier for M&E’s $100 billion vision
In Digital
Indian sports sponsorship market grew to Rs 5,190 crore in 2015
CII-BCG report pegs India’s M&E sector at Rs 245,000 cr by 2020
Outdated policies blocking investments: Sanjay Gupta, COO, Star India
Discovery’ JB Perrette at CII Summit