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India has only 4.5% of the world’s AI professionals; AI talent crunch will get more acute: IIMA-BCG study
In Digital
Brands underestimating consumers between 50-70 age group are missing out on multi-trillion-dollar market: BCG
Rahul Jain to be the new System Leader at BCG India
Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report
Time to reach unicorn status reduced by half in India: BCG – Times Bridge - TiE Delhi-NCR report
Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
In Digital
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
Fino Payments Bank’s ‘Aaiye To Sahi’ campaign with Pankaj Tripathi conveys the message of trust
How should brands & platforms prepare themselves to be on top of the game catering to a growing number of online shoppers?
boAt announces expansion of leadership team
CleverTap appoints Honey Bajaj as SVP & Global Chief of Consumer Experience
India’s Retail industry to grow at 10% to reach approximately $2 trillion by 2032: BCG-RAI Report
In-depth: Why Indian adex remains repressed compared to other global markets
Indian M&E industry on-track to reach $ 55-70 billion by 2030: CII – BCG Big Picture 2021 Report
Sony, Zee sign definitive agreements to merge
Strategic measurement can unlock 10x return on ad spends: BCG-Meta Industry Report
2020 adex may shrink 16%, says BCG-CII report
In Digital
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
Aviral Mathur joins DeepFlux as Co-Founder
Build e-commerce presence, create virtual experiences, relook media mix models: Facebook-BCG report
Indian brands ahead in digital marketing maturity, says Google-BCG report
Razorpay strengthens leadership ranks, hires new CIO and CBO
Biggest digital-led community and influencer marketing programme to launch Z by HP
63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
In Digital
Video streaming will not kill TV but measurement critical for its growth, feel experts
In Digital