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Kartik Aaryan turns down pan-masala ad worth Rs 9 crore
NFTs can help in financing projects and making films more immersive: Rediffusion Red Lab report
In Digital
Pepsi Black’s ‘Max taste with zero sugar’ campaign features Jacqueline Fernandez
Shemaroo onboards Mohan Gopinath as Business Head-Bollywood
In Digital
Amazon Prime Video collaborates with Nadiadwala Grandson Entertainment
Zee5 to release ‘The Kashmir Files’ in Hindi, Tamil, Telugu, Kannada and Indian sign language
IHCL launches ‘She Remains The Taj’ campaign on Metaverse
Cartoon Network launches new anthem as part of ‘Redraw Your World’ campaign to embrace kids’ uniqueness
Goafest 2022 kicks off today marking the largest A&M industry gathering after three years
In-depth: With back-to-back hits in the first quarter, are advertisers ready to roll the dice on in-cinema advertising?
71% of IPL viewers get influenced by ads with Bollywood celebrities: iCubesWire survey
Gaana introduces Big FM’s ‘Dhun Workout’ playlist on the app
In Digital
Actor Varun Dhawan invests in Curefoods; becomes face of flagship brand- EatFit
Madame onboards Tara Sutaria as the face of the brand
AutumnGrey’s campaign ‘Chalo Changi’ woos travellers to bring alive their dreams with unique experiences at Changi Airport
Pepsi’s new summer campaign promises more refreshment this summer, features Salman Khan in a double role
Doritos’ ‘Bold Choice’ filter enables users to choose the ending for its latest TVC
Honasa Consumer launches Ayurveda-based brand ‘Ayuga’
Alia Bhatt urges women to ‘Be Compliment Ready’ in Aurelia’s first campaign
Marketing agency Sociapa bags the Digital Mandate for Bonn and Americana Biscuits
In Digital
Games24x7 ropes in actor Hrithik Roshan as RummyCircle’s brand ambassador
In Digital
Kareena & Saif’s chemistry, Madhavan & Priyamani’s banter brings Tata Play’s TVCs to life
IDFC Mutual Fund’s #InvestmentMeinNoEmotion campaign urges people to keep emotions out of investing
Kiara Advani becomes ITC Charmis’ brand ambassador
Mountain Dew unveils new TVC featuring Bollywood actor Hrithik Roshan