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From WOM to selling looks and becoming BFFs: here’s a ‘touchup’ on Swiss Beauty’s marketing journey
Blinkit reports 220% jump in ad revenue, advertisers grow by 130% in Q3FY24
Flipkart leads e-commerce with 48% share, Meesho fastest-growing platform: Report
Havas India elevates Jaibeer Ahmad to Chief Transformation & Growth Officer role
Audible’s new campaign invites listeners to explore the world of audio storytelling
Ferrero India expands Kinder portfolio, sweetening its bid to increase market share
Blinkit to deliver Apple iPhone 15 and iPhone 15 Plus
Zomato reports its first-ever PAT of Rs 2 crore
ChatGPT emerges as the clear winner in McDonald's vs Burger King billboard battle
Licious’ Chief Revenue and Marketing Officer Prashant Verma quits
Mondelez India signs AdGlobal360 for e-commerce retail analytics and digital shelf management solution – eBuX
In Digital
Zomato strikes the patriotic chord perfectly in its recent billboard at India-Pak border
ShareChat fires 20% of its workforce
Palki Sharma joins Zomato-Blinkit hoarding meme trend to announce new show launch
BlinkIt and Zomato’s latest edition of Bollywood inspired outdoor ads takes the internet by storm
Bombay Shaving Company elevates COO Deepak Gupta to Co-Founder role
Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
Government to bring in norms to curb online fake reviews on products and services
In Digital
86% of respondents mostly opt for offline stores to fulfil their grocery needs: LS Digital report
Sleepy Owl’s latest campaign informs consumers that its coffee is ‘That Good’ and missing it is ‘Your Loss’
Licious appoints Blinkit’s Vakul Agarwal as Vice-President, Growth
In Digital