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ADIF urges MeitY for better regulation of ads on Google search to prevent online fraud in India
In Digital
Eight Big Tech platforms are on course to account for 10.0% of all worldwide ad investment by 2030: WARC
How INS joining DNPA in fight against Google impacts news publishers
In Digital
What Metaverse can offer to users, brands, tech and gaming companies: Publicis Media report
In Digital
In-depth: How Indian brands are preparing for the Metaverse age
AVGC task force welcomed, tax on digital assets not so much; Digital media gets a boost from Budget 2022
In Digital
TV ad revenues to reach Rs 50,586 crore in 2025 from Rs 35,015 crore in 2020: PwC report
Digital world breathes easy as Google defers third-party cookie phase-out
In Digital
Short Take: Why advertisers must support newspapers
Commentary: Big tech can't run their own government; social media platforms must follow Indian rules
Remuneration for creative agencies is returning, says Pallave and Anoop Dixit of COG Digital+Design
In Digital
NBA asks Google for a fair share of ad revenues
In Digital
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Can’t plan for the long term, say 70% marketers
Zee to invest Rs 522 crore in SugarBox to expand beyond OTT and AdTech
We will be India’s first AVOD platform to soon have a profitable business, says Akash Banerji of Voot
In Digital
WARC’s Marketer's Toolkit 2020 outlines priorities, investment intentions, challenges for brands in the year ahead
In-depth: How personalised marketing is making customer acquisition easier for brands
Publicis Sapient appoints John Maeda as Chief Experience Officer